THE LEGACY COLLECTION: PORTRAITS OF STAN LEE FROM ROB PRIOR
This magnificent collection uniquely captures the life and work of Stan Lee, memorializing his likeness on some of the most iconic Marvel covers ever drawn. A tribute to his friend Stan, and the icons he helped forge, this collection is one of Rob’s proudest works. For the initial sale, each auction winner will also receive the physical piece of art, signed by Stan, which could be over 6 feet tall!
Stan Lee is a registered trademark of Stan Lee Universe, LLC, and these portraits and NFTs are offered under a special arrangement with Stan Lee Universe, LLC. Domestic (US) shipping is included with the purchase. International will be arranged with the creator and their team.
AUCTION INFO
BIDDING ENDED OCTOBER 29 @ 5:00 PM PST
A limited collection of NFTs memorializing Stan Lee.
Each NFT is original 1/1 and will be sold with the accompanying artwork signed by Stan Lee before his passing in 2018.
ABOUT ROB PRIOR
THIS WEEK ON SOCIAL
Like to Listen? Gorav Seth, co-chair of Film Financing at Mogul Productions, was featured on the podcast Off the Ledger with Jason Butcher to talk about Mogul Productions, DeFi and filmmaking, empowering film fans, NFTs, and more.
On Twitter? Post a screenshot of your notifications turned on to this Tweet and you will be entered for a chance to win $250 in $STARS!
Join the conversation on our Twitter Spaces, held weekly every Tuesday.
On Instagram? Rob hides a chicken head in all of his original paintings. Make sure to visit our Instagram page to find the chicken heads in these pieces for a chance to win $250 in $STARS.
If you don’t already follow us, you should! We’re on every channel, and you’ll stay informed on all the opportunities to participate in giveaways, win prizes, and you’ll be first in line for information on new drops.
What defines the true worth of a comic book? To some, a comic book is worth nothing more than its ink and bound pieces of paper. But comic lovers, just like cryptocurrency enthusiasts, understand that the value of something isn’t derived from what can be touched and held, but rather, what brings joy.
This is exactly why our team at Mogul Productions is working to bridge the gap between comics, entertainment collectibles and cryptocurrency. By bringing these worlds together comic lovers will get exclusive, new content, and a new breed of comic enthusiasts will emerge.
Especially with our latest NFT collection in collaboration with Rob Prior, which can be viewed here.
From paper books to NFTs
For decades, comics have been stuck in a loop. While comic creators have ventured into new characters and content, the art has been limited by its distribution on paper. While other areas of art have modernized into the digital world, comics remain a relic of the past. And while that nostalgia is what many comic book fans enjoy, it’s a net negative for the entire industry. In today’s digital world, comic book lovers are looking for something to replace the paper comics of their youth. Fortunately, that’s where Mogul can step in and provide new ways to engage fans through meaningful collectibles in film, entertainment, and even comics!
Non-fungible tokens — or NFTs — are unique digital assets that exist on blockchain networks. NFTs can represent everything from digital art to real-world assets like real estate. The blockchain holds the underlying ownership information for an NFT which can be used as a pseudo-certificate of authenticity.
Turning comics into NFTs allows the distribution of comic books (and their collective derivatives) to be wider and more vast than ever imaginable.
Immense benefits for comics
In the old world of comics, innovation and creativity were limited to what could be put to paper, mass-produced, and easily sold. But in today’s digital world of comics, innovation is limitless, and NFTs can drive the industry to even bigger heights.
Merging real world and digital
The lines between the real and digital worlds continue to be blurred. So much so that real-world objects are being digitized and made available as NFT collectibles on blockchain networks. This is exactly what renowned artist Rob Prior did when he partnered with us at Mogul on an ingenious way to display the merging of these two worlds.
The painter created a Wolf of Wall Street-inspired painting, digitized it on the Ethereum blockchain, and burned the original in a public display. The result was a digital collectible that is based on a real-world creation. And lest you think this idea wasn’t seen as revolutionary, the NFT sold for $182,050 in an auction on the Mogul platform. But this was only the first in the beginning of more digital collectibles, with the next two to be inspired by Star Wars and the Marvel Universe.
NFT creativity
Mogul has teamed up with painter Rob Prior once again to release portraits of the great comic book creator Stan Lee signed by Lee himself. This set of 95 portraits will only exist as NFTs on the Ethereum blockchain.
Prior views this opportunity to create a new type of art as revolutionary. “It’s incredible that we can now make art immortal by giving it a permanent digital life on the blockchain. I couldn’t be more enthusiastic about working with the Mogul team to share my creations with the members of the entertainment community, who have always been big supporters of my work.”
Fractional ownership
Imagine owning a piece of the 1938 release of Action Comics #1, featuring the first appearance of Superman. In its current form, the comic and its $4+ million price tag are all but a pipedream for most. But converted into an NFT and ownership of this, and other highly sought-after comics becomes a reality. That’s because NFTs can be broken down into fractional ownership, with multiple people owning a piece of a highly valuable and desired digital asset. Allowing for fractional ownership
Crypto is growing the comic world
In many ways, comic book creators like Stan Lee were at the forefront of innovation. They saw the future before anyone else was able to conceive of it. Today. Lee would likely be proud to know that companies like Mogul Productions are partnering with artists like Rob Prior to take contributions to the comic book world and immortalize them in new ways using cryptocurrencies and blockchain networks. With NFTs serving as the backbone to create new ideas, generate community-driven content, and sell fractional shares of new and old work alike, Mogul can give the comic book industry a new lease on life.
Every great superhero has a great backstory. So too does this collection, the result of years of collaboration between artist Rob Prior and his friend Stan Lee.
Rob met Stan in the 90s on the comic book convention scene, but it wasn’t until their mutual friend David Gold suggested that he paint Stan that the Legacy Collection took shape. Stan was a key part of the creative process, and despite busy schedules, they found time over the years to collide and talk about his favorite characters and vision for the future.
The Legacy Collection: Portraits of Stan Lee uniquely captures the life and work of Stan, memorializing his likeness on some of the most iconic Marvel covers ever drawn. A tribute to his friend Stan and the icons he helped forge, this collection is one of Rob’s proudest works. For the initial sale, each NFT will come with the accompanying physical artwork signed by Stan. His hope is that on blockchain, these pieces will live forever.
10 1/1 NFTs Signed by Stan Lee before his passing in 2018 will be sold exclusively on Mogul during a 48 hour auction period starting on October 27th at 5pm Pacific Time (UTC -7). All of the NFTs can be viewed on the Mogul platform.
Each auction winner will also have the option to receive the physical piece of art, which can be as large as over 6 feet tall! The purchaser will work with Rob and his team to get the piece shipped to them. Each purchaser needs to show proof of purchase and the Mogul team will connect them with Rob to make sure you get your piece!
The auction will be held in Ethereum (ETH) so make sure you have your ETH ready!
Mogul Productions, the decentralized film financing (DeFiFi) platform and movie-based NFT marketplace has formed a strategic partnership with Blocksync Ventures.
Blocksync is a venture capital firm that focuses exclusively on decentralized ledger technology. Their mission is to accelerate the development of Web3 networks.
Their team works to provide support to Web3 projects on finding product-market-fit and gives access to a network of talent and relationships within the industry. Blocksync has worked with other tier 1 projects in the blockchain industry, such as Kylin Network, Polkadex, Paid Network, BSCPad, Reef Finance, Boson Protocol, and Casper.
Lisa Sun, Founder & President of Mogul Productions, said: “This partnership with Blocksync Ventures will open more doors for Mogul in the blockchain industry. They have been working with other top projects in the industry since 2016 and have incredible relationships. Their involvement will be invaluable for growing our team, partnerships, and influencer connections.”
Mogul Productions is a decentralized film financing (DeFiFi) platform that connects creators, movie fans, and film financiers in one space to ensure the best films get made by giving everyone a voice. By leveraging blockchain technology, NFTs and a tokenized system, Mogul incentivizes participation and rewards engagement. Using the Mogul in-app payment and utility token (STARS), users can vote on, greenlight and participate in key decision-making aspects of production.
Blocksync Ventures is a venture capital firm focusing exclusively on decentralized ledger technology. We strive to be the catalyst for widespread adoption of disruptive innovation. Our core mission is to accelerate the development of decentralized computing and Web3 networks. Therefore, we empower pioneers to create projects that are at the forefront of blockchain technology.
The Legacy Collection: Portraits of Stan Lee from Rob Prior
It’s with great enthusiasm that we introduce to you our rarest NFT collection to date: The Legacy Collection: Portraits of Stan Lee from Marvel & DC Comics artist Rob Prior. Here’s a quick overview:
A total of ten NFT paintings memorializing Stan Lee in some of the most iconic Marvel covers ever drawn will be auctioned exclusively via Mogul starting on October 27th for 48 hours
The Legacy Collection uniquely captures the life and work of Stan and serves as a tribute to the icons he helped forge. Each original, 1/1 NFT will be sold with the accompanying physical artwork that was signed by Stan before his passing in 2018.
This collection is one of Prior’s proudest works. His hope is that on blockchain, these pieces will live forever, along with Stan’s memory and the Marvel Universe. NFTs are the best way for the world to see one of the last projects Stan Lee ever touched.
Rob hides a chicken head in all of his original paintings. Make sure to visit our Instagram page to find the chicken heads in these pieces for a chance to win $250 in STARS
Every week, Mogul Productions hosts several events across our platforms, including AMAs, live interviews, giveaways, and more, with high-profile figures in the movie, blockchain, and NFT industry! Here’s the rundown of what’s gone down this week, so that you’re in the know.
Mogul Live Interview with Rob Prior
Rob joined our host James Pratt to discuss the Legacy Collection and what it was like to work with Stan Lee.
Twitter Spaces with Rob Prior, Comics and Crypto, and @thecomicway
This week’s feature in Mogul’s Twitter Spaces were special guests Marvel and DC comics artist, Rob Prior, comic book writer, @thecomicway, and Comics and Crypto founders, @SpencerVogel3 & @bayareaproducer!
#MogulxBoneWorld Giveaway Contest
We partnered with Boneworld, a 3D NFT Avatar project hosted on the Solana blockchain, for an NFT giveaway over on our Twitter account. The winner received a Skelly AND $400 in $STARS! Be sure you’re following us so you don’t miss another giveaway!
Be sure to check our blog and press pages on our website to read all that we have been up to!
Mogul in the Media
Mogul Productions, Rob Prior, and The Legacy Collection: Portraits of Stan Lee were featured in the press this week by Decrypt Media and Investing.com. Check them out here:
We dropped a video on our Youtube channel of Rob Prior at New York Comic Con!
ABOUT MOGUL PRODUCTIONS (MOGUL)
Mogul Productions is a decentralized film financing (DeFiFi) platform that connects creators, movie fans, and film financiers in one space to ensure the best films get made by giving everyone a voice. Leveraging blockchain and a tokenized model, Mogul incentivizes participation and engagement. Using the Mogul in-app currency and utility token (STARS), users can vote for their favorite films to be greenlit and can also participate in key decision-making aspects of the production. STARS holders are key governing bodies of the Mogul platform, including the profit-sharing pool of capital accruing from Mogul-funded movies. Mogul’s production team and advisors are award-winning Hollywood veterans who have written, directed, acted in, and produced diverse slates of films and TV shows
The Legacy Collection: Portraits of Stan Lee from Rob Prior
It’s with great enthusiasm that we introduce to you our rarest NFT collection to date: The Legacy Collection: Portraits of Stan Lee from Marvel & DC Comics artist Rob Prior. Here’s a quick overview:
A total of ten NFT paintings memorializing Stan Lee in some of the most iconic Marvel covers ever drawn will be auctioned exclusively via Mogul starting on October 27th for 48 hours
The Legacy Collection uniquely captures the life and work of Stan and serves as a tribute to the icons he helped forge. Each original, 1/1 NFT will be sold with the accompanying physical artwork that was signed by Stan before his passing in 2018.
This collection is one of Prior’s proudest works. His hope is that on blockchain, these pieces will live forever, along with Stan’s memory and the Marvel Universe. NFTs are the best way for the world to see one of the last projects Stan Lee ever touched.
Rob hides a chicken head in all of his original paintings. Make sure to visit our Instagram page to find the chicken heads in these pieces for a chance to win $250 in STARS
Every week, Mogul Productions hosts several events across our platforms, including AMAs, live interviews, giveaways, and more, with high-profile figures in the movie, blockchain, and NFT industry! Here’s the rundown of what’s gone down this week, so that you’re in the know.
Mogul Live Interview with Rob Prior
Rob joined our host James Pratt to discuss the Legacy Collection and what it was like to work with Stan Lee.
Twitter Spaces with Rob Prior, Comics and Crypto, and @thecomicway
This week’s feature in Mogul’s Twitter Spaces were special guests Marvel and DC comics artist, Rob Prior, comic book writer, @thecomicway, and Comics and Crypto founders, @SpencerVogel3 & @bayareaproducer!
#MogulxBoneWorld Giveaway Contest
We partnered with Boneworld, a 3D NFT Avatar project hosted on the Solana blockchain, for an NFT giveaway over on our Twitter account. The winner received a Skelly AND $400 in $STARS! Be sure you’re following us so you don’t miss another giveaway!
Be sure to check our blog and press pages on our website to read all that we have been up to!
Mogul in the Media
Mogul Productions, Rob Prior, and The Legacy Collection: Portraits of Stan Lee were featured in the press this week by Decrypt Media and Investing.com. Check them out here:
We dropped a video on our Youtube channel of Rob Prior at New York Comic Con!
ABOUT MOGUL PRODUCTIONS (MOGUL)
Mogul Productions is a decentralized film financing (DeFiFi) platform that connects creators, movie fans, and film financiers in one space to ensure the best films get made by giving everyone a voice. Leveraging blockchain and a tokenized model, Mogul incentivizes participation and engagement. Using the Mogul in-app currency and utility token (STARS), users can vote for their favorite films to be greenlit and can also participate in key decision-making aspects of the production. STARS holders are key governing bodies of the Mogul platform, including the profit-sharing pool of capital accruing from Mogul-funded movies. Mogul’s production team and advisors are award-winning Hollywood veterans who have written, directed, acted in, and produced diverse slates of films and TV shows
This post will recap the AMA with NFTY Labs CEO James Lawrence and NFTY Labs COO, Ty Blackard, that took place on the Mogul Official Discord Server on Monday, October 12th.
Question: I’d like to welcome @digitallawrence and @Tytan Inc to the channel. I know some of the community members have already met Ty in Mogul Live last Thursday, but for those who haven’t, it would be great if you could introduce yourselves and tell the community a bit about what you do at NFTY Labs.
Ty Blackard: Sure, I can touch on my background! I’ve been in the crypto industry for a few years now dating back to late 2017. I actually started in crypto by contributing experience in the field that I was familiar with, and that was YouTube. I grew my brand both on Twitter, and YouTube before deciding in 2018 that I wanted to pack up my bags and travel Asia for 9 months in 2019.
So, I quit my job in 2018 and traveled to Asia in 2019. I met @digitallawrence along the way in this journey, and we both started working on ideas and products we could work on to bring to market.
Through my travels in Asia, I was able to meet some huge names in the crypto industry and this has been a major contribution to my network to this day.
After traveling Asia, we decided to put our heads down and build. That’s when in late 2020 we came up with the idea for NFTY Labs. A chain interoperable digital asset authentication service. We knew what we had early on and we decided to put every bit of effort we had into making the project a success.
We are now well over 25 people in our company, and growing 😀
James Lawrence: Hello, my name is Digital Lawrence. I am the CEO and co-founder at NFTY. My background had been in traditional business development and marketing until the end of 2016 when I made the switch to crypto full time. From 2018 to 2020, I spent my time traveling abroad in 22+ countries (mainly Asia and Europe) working on blockchain projects; when I finished my adventure, Ty and I decided to work together to develop NFTYLabs. We believed that NFTs had the most untapped potential in the industry.
Question 2 (@Barcell1): How could NFTY ensure the privacy of the users using NFTs as login? Do you intend to expand this possibility outside the crypto world, serving as a login for popular internet services? If yes, how?
Ty Blackard: I’ll provide my answer on this and I know @digitallawrence has a fantastic answer as well.
James Lawrence: The simplest way to describe is, how might NFTY maintain the anonymity of users using NFTs as login, and how we propose to expand this potential outside of the crypto realm, functioning as a login for major online services? Is by emphasizing that blockchain transactions are inherently pseudonymous in nature, and thus using a Web3 sign-in with an NFT rather than a username, email, and password is far safer.
Second, we are opening up our API and SDKs to allow for the integration of NFTY’s sign-in across the web.
Ty Blackard: The best part about using digital assets as a form of login is that it doesn’t require private info from the user to make the authentication possible.
In traditional login methods, the user has to provide their name, their email, their password (which in most cases people use the same password creating an easy attack vector). In some cases when logging into new applications that require payment, the users will be required to provide their home address, and credit card info.
This is obviously not ideal for opsec related purposes, but that’s where using digital assets as login methods change the game.
When using a digital asset for login, the user simply needs to login with a web 3 compatible wallet like Metamask, or wallet connect enabled wallet.
Then once the user has logged in using their web 3 wallets, our token gates can scan for a balance of whichever digital asset is required to access the token gate. If the user does have the digital asset needed to log in, then they are granted access to the token gate. If the user does not have the digital asset needed to log in, the user is denied access.
This login process is as simple as signing a signature with your web 3 wallet. This signature does not access your private keys, it does not have permission to access any sending or receiving functions. It simply checks the balance of the wallet trying to gain access and then enables that user to gain access if the required asset is in their possession.
No exchange of personal data, no attack vectors, just proof that the user owns a digital asset that proves the user is vested in a certain ecosystem or not 😉
Question 3 (@juliab): What are the next steps that NFTY intends to do to provide a better conversation between web3 communities and the Web 2 communities?
James Lawrence: The next steps NFTY intends to take to promote communication across Web3 and Web2 groups are twofold. To begin, we can close the educational gap by conducting AMAs like this one, where we can meet and explain NFTY to wonderful Web3 communities, like Mogul 🙂
The second goal is to provide Web2 brands with straightforward NFTY products and technical solutions for implementing Web3 into their operations.
Ty Blackard: Great question! In order for NFTY to collaborate with Web 3 communities and Web 2 brands, the dialogue needs to flow along the lines of “here’s how we connect you guys together”. To further expand, the way our conversations have typically gone with web 2 brands is that they are interested in collaborating with these web 3 communities for co-marketing-related purposes, branding opportunities, or even to test the waters with their own NFT ecosystems they plan to bring to the market.
Web 2 brands want close collaboration with premium web 3 communities, but without middleware tools to help facilitate web 3 marketing, it’s extremely difficult.
So, we aim to be the premier web 3 marketing and authentication toolset that enables these big web 2 brands to interface with these massive web 3 communities.
Question 4 (@Pdx): How big companies could benefit from the utilities of NFTY and what are the next marketing strategies to attract the interest of them and users who could benefit from this project?
James Lawrence: We believe that large corporations can benefit from NFTY utilities by providing solutions to current Web2.0 authentication issues such as Personally-Identifying Information (PII) and Data Breaches, Unique Authentication, and Customer Incentive systems. We have a variety of strategies to pique their interest, including a combination of in-person events, such as NFTY’s presence at Art Basil in Miami this November, showcasing our mobile app, and traditional Business Development outbound (which we have a lot of), as well as partnering with great projects. We have a lot of activities that we want to get on people’s radars.
Ty Blackard: For big web 2 brands, marketing isn’t typically the attracting force for them, but strong business development outreach has worked very well for us personally in reaching them. That being said, our marketing has been ramping up tremendously. In fact, we intend to release a huge event we will be attending later this year. This will allow us to display our products in real life for users. We will be able to put our mobile app and its authentication services for mobile app ticket gating via NFTs, in the hands of crypto/non-crypto VIPs. We also use a one-to-many approach with our partnerships to acquire a large swath of users in one partnership. When we partner with communities, we immediately acquire the users from the communities who end up using our product for VIP gated groups, exclusive content, and of course even IRL event gating.
So in overview: we have a strategy for Web 2 brand partnerships, web 3 community partnerships, and beyond.
Question 5 (@juliab): What infrastructure does NFTY have or how does NFTY intend to be able to add/connect NFTY to any NFT market out there and the ones to come?
James Lawrence: We are currently developing our open API and SDK toolkits to enable anyone to integrate NFTY into their product suite or marketplace; the best part about NFTY is that it is cross-chain and interoperable.
Ty Blackard: We actually are in the middle of migrating to AWS (Amazon Web Services). This will allow us to add any layer 1, or layer 2 chain in a very modular fashion. Of course, the way our tech is built allows us to currently add any chain albeit a little slower. We have already added ETH + most EVM compatible chains. We also added a popular layer 1 chain in WAX Chain, and Solana is on the way!
Question 6 (@Pdx): How does NFTY see NFTs in the long term, what are the challenges of building a company that is focused on a specific blockchain niche, and what steps will NFTY take if NFTs lose momentum?
James Lawrence: That is an excellent question. NFTs have only grown in size since we began building NFTY, which is very encouraging. But, even if NFTs completely die, which I doubt will happen, the NFTY authentication layer also works for Fungible Tokens aka ERC-20s, so NFTY is not going away 🙂
Ty Blackard: The long term for NFTs is gradually building the infrastructure of toolsets around layer 1 and layer 2 chains.
Currently, if you look around, NFTs are much more advanced on ETH than they are on BSC or Polygon for example.
In order for this to change, there is much-needed infrastructure development for NFT ecosystems as a whole. Currently, the market is highly saturated with PFP projects that are speculative in nature, and don’t offer much in terms of a roadmap.
We want to offer our services to these communities to enable more functional use of NFTs instead of the typical speculation on PFP NFT projects.
The biggest challenge of building an NFT company focused on any specific chain is the assumption that only the single-chain should be supported and others excluded. The other challenge is putting enough time and effort into the development of the NFT ecosystem. You can just imagine the fallout if Subway restaurants decided to roll back their loyalty rewards ecosystem. Now imagine any company rolling back their NFT ecosystem…
Question 7 (@Barcell1): How will the partnership between Mogul and NFTY, how each one will benefit from it, and how can this partnership be translated into value for users of both platforms?
James Lawrence: I believe Mogul and NFTY’s collaboration will be fruitful because both companies are building and growing in the NFT space, so there are numerous opportunities to share value across each project’s ecosystem, and today is just a small glimpse of what is to come 🙂
Ty Blackard: The best way we can work together is to provide NFTY Token gating services to Mogul for both physical and digital experiences.
We actually have a really cool campaign coming up with Mogul to offer rewards to community members, and exclusive VIP membership to Mogul NFT/Stars hodlers.
We’re also very confident that Mogul will be able to utilize our mobile app ticket gating service for their events in the future 😉
Question 8 (@hungvy): What major partnerships do you plan to use or how do you get your product out to the average consumer – especially those who don’t use crypto?
Ty Blackard: We have many major partnerships coming up with names you’ve definitely heard of. We utilize our amazing BD team to reach out to these massive brands and communities through the one-to-many approach. One partnership = a lot of users in crypto.
Question 9 (@SchariacA): Currently, technology is changing every second. Are you afraid in the future your project will lag behind new projects with newer technology? Do you have a plan for this?
James Lawrence: No, we are not worried NFTY will fall behind – in fact, we’re building faster in our sector than the industry is growing.
Question 10 (@bengss): Sorry, I’m just a newbie at NFT, can you explain easily what is Web2 and Web3? and what are the advantages of Web3?
Question 11 (@thoian): Security & User Interface is the Most Important Aspect Users See on a Platform. How did you do this? Is the platform suitable for newbies in the crypto space?
Ty Blackard: We’re actually focused on making the UI/UX a seamless experience not only for crypto native users but also non-crypto native users. We believe NFTs open the flood gates to mainstream adoption and we want to make sure our products can be used by everyone.
James Lawrence: We have one of the best UX/UI teams in crypto, and constantly work to improve. Please visit nftyconnect.com and nftylabs.org to see for yourself 🙂
Question 12 (@Abukaruba): Many new projects initially developed well but were suddenly abandoned. How will you manage the project to maintain your position in the market and become a good project in the blockchain world?
James Lawrence: We’ve been in crypto for 5 years, and are not going to abandon NFTY 🙂
Question 13 (@thanhnguye): Can you talk about NFTYLabs’ future plans? and how can I contribute to the development of NFTY Labs?
James Lawrence: We are always hiring – if you want to work with us, please visit our careers page at NFTYLabs.org
Question 14 (@Linhlola): Currently, the covid epidemic is booming again, very complicated, and affecting the whole world. So what effect does it have on the economy of the project? And how do you generate income and profits to sustain the project?
James Lawrence: Covid has forced a more digital and remote economy, and NFTY works perfectly with this new remote world of blockchain, crypto, and NFTs
Question 15 (@shibobb): Good projects always have an experienced team behind them. Can you tell us something about the team and their experience in the market?
Ty Blackard: @digitallawrence and I have between us 7-8 years of experience in the crypto industry. We’ve seen it all. We know many of the biggest names in the industry. It definitely makes navigating pitfalls in the market when you’ve been here as long as we have.
Question 16 (@bengss): 4 networks in Q4 2021, and the addition of 3 networks in 2022. Does it not rule out the possibility of additional networks in the future?
Ty Blackard: Oh yeah we plan on adding as many networks as the populous demands. We can do that due to our modular tech buildout. We already support over 50 EVM compatible chains, plus WAX, and adding Solana!
Question 17 (@Liacori): Does the project currently support a staking program? How does the project’s staking program work and what do users need to do if they want to participate?
Ty Blackard: Single asset staking is coming, but we just pushed our NFTY/BNB staking pools live! https://twitter.com/NFTYLab/status/1447650786167590916?s=20
Question 18 (@shibobb): What are the long-term goals and vision of the project? In order to achieve the highest efficiency of the set goals, what is the project’s roadmap in the coming time, what are the goals that you will focus on developing this year?
Ty Blackard: Here’s our roadmap!
Question 19 (@shibobb): Good projects always have an experienced team behind them. Can you tell us something about the team and their experience in the market?
Question 20 (@OTEE): Hey NFTYLABS team nice to have you in our community, I’m curious if there’s a timeline on your end to implement the Gating service. If you don’t have, can we have an estimate, something like Q4?
Ty Blackard: We will be opening up token gates for Mogul very soon: https://discord.com/channels/880427937042690099/887025699368599553/897225338885664768
Question 21 (@Nathan): One of the other communities I’m in uses (what I believe) is a pretty close competitor of yours, Grape. What’s NFTYs plan to differentiate itself in the NFT utilization space, and do you think there’s enough room for multiple players to exist in the same space?
James Lawrence: Yes, currently Grape is only on Solana, NFTY will work across all Layer 1s and 2s.
Ty Blackard: Great question! We’ve seen GRAPE around and I think they are doing great for Solana communities. Although one drawback to most of the current token gating services is that they rely on the assumption that most users know how to work with the bot commands. The other differentiator for us is that we have a web app that users can access. We believe this makes it easier for non-crypto native users to utilize. This will also work perfectly when we allow users to receive notifications of which NFTs they hold that currently offer promotional gate access.
On top of all of that, we are cross-chain interoperable, and we have a mobile app in IOS, and android beta.
NFTs have been all the rage in cryptocurrency for at least six months now, and there are many reasons why people love NFTs.
Most crypto users and members of the Mogul community know NFTs as valuable digital collectibles you can buy and sell on marketplaces like OpenSea or Rarible. But in a broader sense, NFTs simply represent proof of ownership.
Think about it.
Mogul Access Passes are also NFTs. You can buy and sell them but Access Passes are not collectibles themselves. An Access Pass is not a piece of artwork per se (though it is beautiful!).
Here’s the thing. When people hear about NFTs and proof of ownership in the same sentence, they assume that as long as they own an NFT, they get to keep it forever. That is the fundamental value of what an NFT is supposed to provide. Proof of ownership for as long as you hold onto the NFT.
That said, have you ever asked yourself what happens if an NFT gets taken off of the server hosting it?
How will you access your NFT if it’s hosted on a centralized server like Amazon Web Services (AWS) and the person or company responsible for the AWS account holding your NFT stops paying the bills?
A blockchain file transfer protocol called IPFS is the answer.
It’s what Mogul NFTs are built on, and it’s what guarantees you will own yours for as long as you want to.
Why Most NFT Projects Can’t Guarantee You Ownership in Perpetuity
Amazon is no doubt a huge company. AWS is one of the most trusted cloud-based file storage services in the world. In fact, incoming Amazon CEO Andy Jassy made his name within the company because he helped found, develop, and grow AWS into a revenue-generating machine for Amazon.
Many of the digital assets you and I take for granted when we search for them online are stored on AWS or competing cloud services owned by Google, Microsoft, etc…
However, as much as we take those cloud services for granted, the files stored on individual user accounts can disappear if individuals and businesses stop subscribing to the service.
This means that if you buy an NFT stored on a cloud somewhere, and the people paying the bills to host your NFT on that cloud stop paying, your NFT is gone for good. It doesn’t matter that you have proof of ownership, and it doesn’t matter if you paid $1 million for that NFT.
The whole reason IPFS exists is to decentralize file storage so that nobody can make your intellectual property disappear.
Traditional File Servers vs. IPFS
Let’s briefly break down the difference between a centralized server and IPFS.
How Traditional Financial Servers Work
In order to understand how IPFS works, you need to understand how users access files on the Internet today, and how IPFS functions differently from that.
Let’s say that you’re looking to download an image off of the Internet. Your computer finds that image using a combination of your IP address or the URL you type into your address bar. Using technology to search for an image in this fashion is referred to as location-based addressing.
Location-based addressing makes it easy for you to pull up an image as long as a centralized server is powered on and working properly. Using a centralized server offers two advantages. First, it means you can have an administrator take care of that server. Second, it means that you can get access to the content you want quickly.
One of the disadvantages of traditional servers is if the server goes down you can’t access the image. Another is if the company chooses to change the NFT image, then can at any time without any notice. No questions asked!
What is IPFS?
IPFS stands for InterPlanetary File System. It’s basically a fancy name for a decentralized file system that exists on the blockchain. If you’re an experienced crypto user and are aware of other big projects outside of Mogul, you might have already witnessed IPFS in action.
How IPFS Works
IPFS is a decentralized, peer-to-peer file storage and sharing protocol. Instead of relying on location-based addresses to point to digital assets, it uses content-based addresses.
IPFS assigns strings of characters called hashes to individual files stored on the protocol. Instead of specifying the location of the file you want, you specify the exact content you want using the appropriate hash.
If there are multiple copies of a given file, each will have its own hash, so that users who are supposed to have access to that file can still have their own copy, but the blockchain itself can maintain efficiency using those unique hashes.
When a crypto project needs to store immutable data, it is stored as an individual object that can be no larger than 256 kB. That doesn’t mean you can’t store larger files on IPFS protocols. It just means that multiple objects need to be attached together in order to exchange larger files.
The Advantage of Using IPFS Over Traditional Cloud Storage
The main advantage of using IPFS over cloud storage is that blockchains are immutable. The data on them can’t be manipulated, changed, or counterfeited. Once a file is uploaded and assigned a hash, it stays there, just the way a Bitcoin transaction registers permanently on a public ledger.
Mogul NFTs are stored using IPFS. This means that your Mogul NFT is yours forever (or until you’re ready to part ways with it). No need to worry about a major hack stealing a unique and valuable collectible from you. No need to worry about your Access Passes disappearing from your public profile all of a sudden either.
You’ve probably never thought of the idea of losing NFTs before because it’s not something that often gets highlighted in the marketing of projects or collectibles that sometimes sell for millions of dollars.
Now that you know it’s possible to lose an NFT because of human error or somebody not paying the bills, you understand the true value of a Mogul NFT that lives on IPFS.
Like a star on the Hollywood Walk of Fame, Mogul NFTs are meant to be set in stone. Or in this case, set on the blockchain. No matter what Amazon, Google, or any other centralized cloud storage service has to say about it.
Loyalty reward programs have become a necessary and integral part of the shopping experience. From the arm’s length of coupons at CVS to the grocery-store gas discount that takes 5 cents off a gallon, reward loyalty programs are everywhere. That isn’t new news. However, despite the reward industry’s tremendous impact on shopping, there are still improvements that can be made. Chiefly among them are security, transferability, expiration, and ownership.
Mogul’s STARS Rewards are uniquely positioned and designed to improve upon these industry pain points. STARS grants film fans with total ownership and control over their rewards as well as all the freedom of transferability.
The Success of Rewards Programs Over Time
Even long before the scannable keyring card, or the REI Co-Op dividend check, there were the campaigns to cut out cereal box tops to get collectable PEZ dispensers. Even the McDonalds Happy Meal which was first rolled out in the 1970s featured a circus-themed toy.
Customers will go out of their way to earn rewards they deem worthy. A KPMG survey found that two-thirds of customers said they made a special trip to shop at a store just to earn a reward from a loyalty program. That same survey found that 60% of respondents admitted that they would shop at a store even if it had slightly higher prices just to earn a reward.
Customer Loyalty in the Film Industry
Customer loyalty has also proven successful in the film industry. One of the most successful campaigns to come out of Canada in the last decade has been Scene Points. They have been able to sign partnerships with Universal and boast more than 10 million members across Canada. The platform enables members to earn and redeem points for movies, downloads, rentals, and concessions. Members also earn points at restaurants across Canada.
However, despite the tremendous success of the organization, the company was founded in 2007, and the program has not evolved much since then. We live in an age where technology accelerates rapidly so early innovators are limited in seeing the future potential of their technology.
Even one of the Wright brothers who invented the airplane said that “No airship will ever fly from New York to Paris. That seems to me to be impossible.”
Drawbacks of the Current Film Loyalty Landscape
With that said, despite its success, Scene Points has several drawbacks that would benefit from blockchain technology. Some of the main drawbacks are:
Point Expiration
Loyalty Program Fraud
Lack of Ownership and Transferability
Problem 1: Points Expire
One of the most commonly cited complaints from customers of rewards programs is that the points expire. According to Clarus Commerce, 56% of shoppers say they changed or abandoned a purchase when they realized their points had expired. The customer needs to feel valued, and that means their rewards should feel valuable, both now and in the future. A perfect example of this approach’s effectiveness is the strategy used by Amazon Prime. With Prime, there are no points that expire, and members get rewards with every single purchase. That is part of why Prime members spend more than double what non-Prime members spend every year.
Problem 2: Loyalty Program Fraud
Another major problem facing loyalty programs is rampant fraud. According to Strategic Finance, estimates have found that fraud has affected over 70% of loyalty programs. Just last year, Scene card holders lost thousands of points due to fraudulent activity. Many loyal customers lost their valuable rewards because they had been redeemed fraudulently. When Cineplex finally caught on to this activity, they responded by freezing customers out of their accounts. This only further aggravated the already frustrated Scene cardholders, many who took to social media.
Problem 3: Lack of Ownership & Transferability
At the end of the day, Scene Points belong to the company, not the customer. If Cineplex wants to take away the points, they can. They also dictate how the points can be spent. They do not allow points to be transferred between reward members. The limitations of this system lessen customer experience and impede its growth. Having the freedom to use their points how they want would drive customers to accumulate more points and boost the overall ecosystem.
Benefits Blockchain Could Provide to This Program
No Point Expiration
Fraud Prevention
Full Ownership & Transferability
No Point Expiration
Blockchain provides the ultimate solution to this problem. By providing irrevocable tokens as reward points, customers can feel confident in the long-term value and redeem-ability of their points. Their points never expire and as a result the long-term retention rate of loyal customers will increase. Their rewards points will remain forever on the blockchain, and customers will remain forever a part of the rewards program.
Fraud Prevention
One of the biggest advantages that blockchain technology provides is unparalleled security. By using cryptographic encryption, blockchain secures the rewards platform against hackers. This reduces the risk of fraud and assures companies that their rewards program cannot be exploited. More importantly, this promotes customer faith in the system and increases the likelihood that they will enroll and participate.
A 2019 Harris Poll conducted in the U.S found that 71% of participants are less likely to enroll in a loyalty program that collects their personal information. This is mainly due to the customer’s concern about the security of personal data. In the aftermath of big data breaches, security has become one of the main concerns for consumers. A 2018 study by ExpressVPN discovered that 90% of people worry about data security, citing theft and fraud as the main reasons. Blockchain offers the solution to this problem, potentially enticing a huge customer base that previously wouldn’t participate due to security concerns.
Full Ownership & Transferability
One of the unique aspects that blockchain technology permits is a revolutionary ability for complete ownership and transferability of rewards points. One of the main drawbacks of current rewards programs is that the customer points belong to the company, not the customer. This means that a company can take points away from customers for any reason, and this creates a lack of faith in rewards points from customers. In addition, most rewards programs prevent members from transferring points between one another, and this can dissuade customers from accumulating as many points as possible.
Blockchain dynamically addresses this problem by handing over point ownership to the customer. Companies can no longer take points away from customers on a whim, and as a result, customers can feel secure about their points always being there. Also, blockchain allows complete transferability of points between members. Now members can give their hard-earned points as gifts to their friends, promoting enrollment from new members eager to redeem these gifted points and increasing loyalty potential with new members.
Introducing: STARS rewards
Mogul offers totally unique rewards that are special to the film industry. Those rewards include things like executive producer credit, thank you credits, and dinner with a director. These A-List rewards are only one part of the Mogul Rewards system. Other tiers include one-of-a-kind movie posters, rare NFTs, and set-used memorabilia.
Mogul’s blockchain-based reward model incentives platform usage through the STARS token. Throughout Mogul’s community-building process, fans are rewarded for their involvement in greenlighting and supporting films from script to screen. The STARS token powers the Mogul Community, and gives fans and screenwriters total access to Hollywood. STARS tokens are redeemable for bespoke rewards most movie fans would never have access to.
In Conclusion
Rewards programs are a time-tested way to increase customer engagement and retention. However, many of the challenges pervasive in the current system stifles the true capability of these programs for both the company and the consumer. Both existing customers as well as a huge number of potential customers are eager for a viable solution. Blockchain solves these problems, and Mogul’s blockchain-based rewards platform is a revolution in the rewards industry.
By using the STARS token Film fans get access to one-of-a-kind rewards that never expire. These rewards are secure and completely owned by the customer. The STARS token unlocks an entirely new level of customer engagement and satisfaction never before possible without Blockchain.
Established in 2019, Mogul Productions is a blockchain-based film finance and production company with a presence in Canada, the United States of America, and Europe. Mogul’s platform connects contributors, film industry professionals, and fans through technology that allows all users to engage and participate with each project throughout its entire life cycle.
Today, the world’s centralized banks are printing money at unprecedented rates to plug the holes of a sinking global economy. Unlike before when national currencies were still pegged to the gold standard, most of the currency being printed today isn’t backed by anything at all. Decentralized solutions for alternative and more direct payments are emerging to bypass these antiquated, centralized systems.
Hence, decentralized finance (DeFi) has been one of the fastest-growing sub-industries of blockchain. In 2020 alone, DeFi’s Total Value Locked (TVL) grew from $660 million in January to over $11 billion in November; an increase of over 400%. Mind-blowing! DeFi technology is used across software applications, lending services, and now with Mogul… film.
DeFi in the Film Industry
Mogul allows filmmakers to go beyond centralized, massive production houses. Using our STARS token and continuous fund, filmmakers and movie fans alike have a decentralized voting and financing framework where standout films are chosen for the big screen.
To learn more about cryptocurrency and its applications, head over to our website.
Major DeFi Opportunities: dApps, Lending, And NOW… Film
Within the field of DeFi, there have traditionally been two major use cases: dApps and lending. Lending has more to do with what we just previously touched on with TVL, whereas dApps are sort of the smarter, younger cousin of banking applications that users are already familiar with. However, there are still new use cases emerging, like what we’re doing with DeFi and film.
dApps
One major difference between a smartphone app that you have downloaded on your device right now and a dApp is that dApps rely on peer-to-peer servers to run the backend code. Traditional smartphone apps use standalone computers, or single cloud servers to run their code. Popular examples of dApps include CryptoKitties, UniSwap, and OpenSea. Of course, CryptoKitties is an example of a non-fungible token as well.
There are also some outside-the-box ideas for dApps. One example is Augur, which describes itself as the world’s most accessible, no-limit betting platform. Another example of a unique dApp is PoolTogether, a decentralized, no-loss lottery application that allows all participants to get money back with one participant winning all the interest from a shared pool.
Lending
Loans are one of the fastest-growing markets within the DeFi space. Similar to what banks have been able to do for centuries, crypto holders can earn interest on their digital assets by loaning them out. Borrowers then have to put collateral down to secure the loan, just like a person or company would have to do in the physical world.
Film
Our development team has created a quadratic voting module within our platform that allows STARS holders to earn up to 0.5% yield per day on their balance for casting and staking their votes. Our protocol incentivizes users to voice their opinion. This type of voting reflects decisions that are representative of the entire community, not just whomever has the most tokens.
Ethereum co-founder Vitalik Buterin has recently commented both on the potential for blockchain-based voting, and on quadratic voting (QV) specifically.
He said “The technical challenges with making a secure cryptographic voting system are significant (and often underestimated), but IMO this is directionally 100% correct.” Read Vitalik’s paper on QV here.
Mogul uses the Ethereum blockchain and we understand the potential of the technology’s impact on voting.
Visit our website to learn more about how Mogul is using DeFi for film.
In Closing
Decentralized finance and technology will continue to grow as the world continues to crave alternative solutions to centralized financial structures. DeFi products will revolutionize the way that the average person borrows, saves, and spends money. However, far beyond applications like lending, the possibilities for DeFi to extend to more than money are endless. It will be exciting to see how the next year of development will advance the industry.
At Mogul, we’re exploring applications for DeFi and the film industry. Stay ahead of the curve on decentralized finance and other crypto topics by visiting our website.
FAQ
What is DeFi in crypto?
Decentralized finance (DeFi) has less to do with cryptocurrency than it does the financial technology that runs in the background of crypto. DeFi is a guiding philosophy and design principle behind alternative asset classes and related technology. It is a move away from massive, centralized production houses that can bring power to the crowd.
Mogul Productions, established 2019, is a blockchain-based film finance and production company with a presence in Canada, the United States of America and Europe. Mogul’s platform connects contributors, film industry professionals, and fans through technology that allows all users to engage and participate with each project throughout their entire lifecycle, from financing through to production and distribution.
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