Auctions are a popular and proven method for film, music and entertainment artists to successfully sell out their NFT collection drops at the best price possible.
The trend is changing on how exactly to do this. NFT marketplaces are using the Dutch auction technique more often. This technique is different from the traditional selling method used by auction houses.
With a regular auction, the opening price bids start low and progress higher when buyers willing to pay a higher price for the same item make the bids. The final price is determined when the highest bid is made. At which point, the item is sold to the highest bidder.
With Dutch auctions, everything is reversed.
Distribution of a NFT collection needs to be fair and random. Prices start very high and then slowly drop at predetermined time intervals, such as 10 or 20 minutes.
As the tap on price tag starts dripping, collectors snatch up NFTs. There is usually a predetermined floor price. Rarity is based on provided price levels and mints in the collection. The lower the price, the higher the risk is of missing out.
Artists want to sell out at the end of a Dutch auction.
Even traditional auction houses have caught up with the NFT fever. The Christie’s and Sotheby’s houses recorded the top sales so far, including the Beeple’s digital art, which sold for a massive $69 million at Christie’s in March 2021.
What if we could help you build that fanbase?
Fans create buzz. Fans want to be a part of the creative process.
If artists and filmmakers engage their community in inclusive ways, they may have a better road taking their idea from inception, to reality.
Mogul Productions teams up with hip-hop legend and record executive Jim Jones for a revolutionary NFT collection drop, which takes place live on stage during one of the biggest crypto events of the year. Jones’ NFT Drop is the latest initiative to blend entertainment with blockchain. He will perform in front of thousands of music fans and NFT enthusiasts at the 2022 NFT LA Conference, to be held March 28-31.
Jim Jones is a leading name in the American music industry and co-CEO of Diplomat Records with Cam’ron, the founding members of the rap collective The Diplomats. Three of his five released studio albums reached #1 on the US Rap Chart. Along with producing popular songs like ‘We Fly High’ and ‘We Set the Trends,’ Jones is a crypto-enthusiast who created the social token, $CapoCoin.
The upcoming collection from Jim Jones comes out under the banner “Digital Money”. This collection will be powered by Mogul’s native token, STARS exclusively on the Mogul NFT marketplace.
Jim Jones’ ‘Digital Money’ collection will include the world’s first ‘Crypto song.’
The Digital Money series includes four tiers of NFTs. Various tiers will provide holders with one-of-a-kind access and insight into how music is made.
One tier will let holders attend a virtual studio session in the metaverse, and another offers the chance to meet up with Jones and his production team for an in-person studio session in the USA. One up-and-coming artist who snags the collection’s 1:1 NFT will receive the unprecedented songwriting opportunity to collaborate with Jones, who will provide a verse for their next song.
Mogul partners with some of the biggest names in entertainment, helping artists connect with their most loyal fans on a different level while giving fans innovative new ways to engage with their favorite performers. Mogul makes the process of connecting artists with fans more exciting, by equipping fans with innovative ways to engage and co-create with them.
For more information on the Jim Jones NFT drop, click here
“You never know what might go on in the studio. You never know who might pop up in the studio. You get to see me working directly on some of my latest music and things like that. I think that if I had the opportunity to do this when I was coming up with some of my favorite artists, I would probably rob my mom’s purse to do that.”
Hip-hop legend and record executive Jim Jones went on Twitter Spaces and talked about the 1:1 NFT, part of his revolutionary NFT collection Digital Money exclusively on the Mogul Platform through the STARS token.
The Mogul team joined Jones
Digital Money includes four NFT tiers, each providing users with access and insights into music production.
“I hope to see everybody out there next week in LA for the grand unveiling. Have some music, have some vibes. I will be performing. This energy is definitely something different that we touch in the market with. I hope everybody definitely takes a chance out to really look at what we got going on and maybe you might pop up in the studio with me and get a chance to experience something like none ever.”
Jim Jones Digital Money NFT Drop exclusively on Mogul
[00:06:04.330] – Speaker 1 – Earl Flormata
Hey there, everyone. Earl here again from Mogul. And this is the Twitter space for the Jim Jones upcoming NFT Drop. Super excited. It’s pretty interesting with four different tiers to the NFT again. We’re just getting everybody onto the space who’s supposed to be onto the space again. We just started early to get sound check done. So if you’re here, just hang tight. We’ll be starting in a few minutes. If you know anybody who would love to hear about the It Drop that’s coming down the bike, definitely feel free to invite them. That’s what I’m doing right now. I’m actually just inviting people to space, getting this up and roll and yeah, very excited to get going here. We’re starting in about six minutes.
[00:07:57.770] – Speaker 1 – Earl Flormata
Hello, everyone. This is Earl here from Mogul. Just touching base with the folks who just joined us. We’re just waiting on a few of our guests here to get all lined up. Once everybody’s here, we’re going to get up and going here. So we got a few of the artists coming in. We’ve got a few of the folks who are collaborating with on this project for the Jim Jones upcoming NFP Drop. Super excited about this. Just getting everybody on board here. So if you’re getting ready for the spaces, we’re going to get started in about four minutes.
[00:11:18.450] – Speaker 1 – Earl Flormata
Fantastic. Thank you for coming. All right, so we’re just going to get Jim Jones here himself. We can get this up and rolling. All right. For those of you just joining us, this is the Twitter spaces with Mogul Productions and Jim Jones talking about the latest NFT Drop coming up. We got four interesting peers here for the drop where you can get the music itself, access to the actual music itself from the content point of view or all the way up to the very top tier where you can actually do recordings with the artist himself. So that’s quite the spread between tier one and tier four. We’re definitely going to be talking about those things as we grow here. We got ZapTheory here now. All right, let’s get ZapTheory on the stage. How’s it going, folks over at ZapTheory, who’s representing today?
[00:12:37.580] – Speaker 3 – Cassie Hinnen-Neal
Cassie here representing.
[00:12:40.070] – Speaker 1 – Earl Flormata
Hey, Cassie.
[00:12:40.890] – Speaker 3 – Cassie Hinnen-Neal
Great, thanks. How are you?
[00:12:46.170] – Speaker 1 – Earl Flormata
Doing? Fantastic. All right. Anyone got Jim Jones on the line? Is he on his way in?
[00:12:58.820] – Speaker 3 – Cassie Hinnen-Neal
I’ll check in on him now.
[00:13:00.910] – Speaker 1 – Earl Flormata
All right, thank you. We’re just at the top of the hour here getting ready. I see one of the artists. I’m going to add you up here. All right.
[00:13:42.490] – Speaker 5 – @slimsuli
Good evening.
[00:13:43.130] – Speaker 1 – Earl Flormata
How are you doing? Great. Thanks for jumping on the stage here.
[00:13:48.340] – Speaker 5 – @slimsuli
Most definitely. I’m here representing the creative, and people don’t really know about us. What we’re doing is going to be storage in the part that we come down with, but the metabolic needs to be in the part that we are doing. Come to us.
[00:14:19.690] – Speaker 1 – Earl Flormata
Absolutely. All right, Cassie, how are we doing on Jim Jones?
[00:14:29.830] – Speaker 3 – Cassie Hinnen-Neal
Any minute now.
[00:14:31.260] – Speaker 1 – Earl Flormata
All right.
[00:14:31.840] – Speaker 3 – Cassie Hinnen-Neal
Perfect.
[00:14:40.150] – Speaker 1 – Earl Flormata
All right, folks, when we get the ball rolling here, while we wait for Jim to join us here, Andy, you’re from the business development side of the Mogul team. Why don’t we just quickly just run through kind of what the offer is, what we got up here on the block talking about kind of what the NFT drop, just kind of the structure of it. What have we gotten these four tiers here? You want to chime in here and discuss that for a little bit?
[00:15:07.180] – Speaker 2 – Andy Perez
Yeah, absolutely. Thank you. Yeah. So we have four tiers coming out next week that will be released during NFTLA. The fourth tier will be a digital collectible of Jim Jones new song, Digital Money. And so they’ll have access to the digital collectible of the song. And then we’ll move into tier three where it’ll give folks the opportunity to join a Metaverse studio session with Quarantine Studios, which is Jim Jones recording studio. And then we’ll have moving into tier two, we’ll have token holders will be able to go into a live in person studio session with Jim and his team, which is very exciting. And for the tier one, which will be a one of one, it’ll give the lucky token holder the opportunity to have in person studio session with Jim and also feature him on their song. So you’ll be able to get a feature from Jim for your track. And it’s very exciting.
[00:16:23.830] – Speaker 1 – Earl Flormata
Yeah, definitely. So it’s pretty interesting how we got these four different tiers here. The ideation part of that came from ZapTheory, part of that came from Jim Jones’s team and all those different pieces of the puzzle. How did the four different levels come to be? I mean, obviously with the original idea was the music drops, but then popping it into like a metaverse recording and then a real recording and then having them actually feature them in your track. This is a little different than your regular run of the mill NFT drop.
[00:17:03.950] – Speaker 2 – Andy Perez
Yeah, definitely. I think that one of the things Jim being involved in the space and just interacting. We had a live performance during the Central Miami during our Basil 2021. And it was really cool the way the live performance turned out. And we wanted to see what else we can do to really provide utility to fans and really in the space. It’s all about connecting and engaging with your community. And Jim, he’s been outspoken about talking more and educating more of the community about crypto and the NFT space. And so we felt like, what better way to give back to his fans than allow them the opportunity to join him in a studio session, do a meet and greet, virtual meet and greet at another level. And so this is our approach. And working with ZapTheory has been great. Cassie and her team have really been great to really take this to the next level. Cassie, I’d love to hear your feedback.
[00:18:12.410] – Speaker 3 – Cassie Hinnen-Neal
Yeah, this is an exciting time, definitely in crypto to just see all the creative pieces that people come up with for NFTs. It’s one of my favorite things to do is just listen into a Twitter Spaces and hear what people have come up with and imagined because it’s almost like anything you can imagine, you can put into an NFT. And so it’s been really cool to be a part of this project in particular, taking what Jim has done with his NFTs and taking it to another level with this utility. And I think the Quarantine Studios concept is incredible as well. Coming out of the pandemic and being able to have studio time virtually is pretty cool as well.
[00:18:57.870] – Speaker 2 – Andy Perez
Yeah, definitely. And it’s going to be really cool. We’re going to have another live performance next week at NFT LA. Cassie, can you tell us more about that?
[00:19:09.430] – Speaker 3 – Cassie Hinnen-Neal
So that will be on March 30 at 05:30 P.M.. Pacific. And Jim will be performing on the main stage. So, yeah, that’s going to be really exciting as well. And the NFL will be available for purchase during that time. So during all of the NFT LA, people will be able to purchase the NFT’s.
[00:19:31.720] – Speaker 1 – Earl Flormata
That’s fantastic. So we got, like literally a live event dropping this out on concert. He’ll be performing the song, but you can get access to via a NFT. And then how many of those are coming out for that tier? How many do we have set up for that tier?
[00:19:50.400] – Speaker 2 – Andy Perez
Tier Four. The digital collectible will have 10,000 units.
[00:19:55.400] – Speaker 1 – Earl Flormata
10,000 units. What happens after the 10,000 are sold? 10,000.
[00:20:06.820] – Speaker 2 – Andy Perez
That’s it. There’s only 10,000 available, so that’ll be exciting.
[00:20:11.890] – Speaker 1 – Earl Flormata
Okay, fair enough. I got a question from the audience here. Actually, I’m monitoring all of our different channels all at once. And some of this type in the question, the one out of one NFT. Is the Jim Jones team going to then help promote the song after it’s been produced? Wow, that’s a hell of a question. So someone buys the one to one NFT, they’re obviously on the track. So is that going to be something that is that going to be something like a fringe benefit on top of actually getting the studio session that obviously they got to promote it because he’s part of the project?
[00:20:52.730] – Speaker 3 – Cassie Hinnen-Neal
We’ll have to ask him that once he gets here. But I imagine so. I imagine so.
[00:20:59.690] – Speaker 1 – Earl Flormata
All right, folks. Well, while we’re waiting for Jim to come, why don’t we just do a quick round of introductions of everybody who’s on the team here who’s up on the stage. So I’ll start going first. My name is Earl. I’m the Chief Marketing Officer over at Mogul Productions, and Mogul is all about entertainment space and building an NFT market around that, taking that superfan level to that next level. So for folks who are really interested in the entertainment world, in this case, it’s going to be music. Right? And it’s not just your typical piece of artwork. What we’re doing with this particular drop is we’ve got four different tiers, and one of the tiers lets you actually really, truly participate with the artists live and have them as part of your music, which I thought was really cool, really interesting. Why don’t we move on to @JayGoldingArt. I want to introduce yourself, tell us what your part is the project, and let us know what you thought.
[00:21:57.470] – Speaker 4 – Jay Golding
Yeah. Hey, everyone. I’m Jay Golding, part of the creators now. Slimsuliart. I actually did one of the paintings. I did acrylic painting of Jim Jones. I kind of painted it. I don’t know how much I could say about it, actually. I see ZapTheory has one of the artworks showing right now, but the whole process was exciting just working with my brother SlimSuli and the rest of the team and just kind of creating that chemistry around how we were able to take all of our individual pieces and put them together. So, yes, I’m excited to see how the entire drop comes together.
[00:22:44.270] – Speaker 1 – Earl Flormata
Excellent. What are you most excited for?
[00:22:49.890] – Speaker 4 – Jay Golding
I’m excited to see how I don’t know if it’s going to be an auction, but I’m excited to just see the reception, to hear what people think about the artwork, because I definitely put a lot of love and care into a lot of thought into the artwork that I put together, even just with the theme and the references, like, kind of researching and going back to looking at some of Jim Jones’s older projects to kind of tie some of those themes into the painting. So I’m excited to see how it resonates with the audience.
[00:23:24.210] – Speaker 1 – Earl Flormata
Excellent.
[00:23:25.730] – Speaker 1 – Earl Flormata
Thank you for joining us to enter, Jay. All right, SlimSueyArt, how’s it going with you? If you want to give a quick introduction, what do you bring into the project? Just talk briefly about your piece here.
[00:23:40.090] – Speaker 5 – SlimSueyArt
So my name is SlimSueyArt and I met with all these three people here. This project right here was one of the best projects I was ever on because you have four different artists on the same project. Both of them are all, like, except for maybe one had at least three people on each of them. So you have to understand that priceless it was a real production. All right. And the chemistry cannot be matched. And this was something that was brought to me by one of the members from ZapTheory. I’m very excited to see how far it goes because some people need to have a better lens on how art can be shown in a NFT form. And this is what we want to provide for the newness of art.
[00:25:01.090] – Speaker 1 – Earl Flormata
Fantastic. Yeah. It’s really interesting seeing, like, the team that’s being brought together here, everybody coming together to help this project move forward. And we really appreciate we need everybody as part of this piece, right? We need the artists because that’s what’s going to represent the NFP in the wallet. Obviously, we need Jim Jones because he’s the one producing, creating the music, and then we need all the different people who are up here on stage right now who are part of the project assembling this together, everyone from the artists to the developers to everyone in between. So it’s definitely a collaborative effort. All right. When we move over to ZapTheory. Cassie.
[00:25:42.910] – Speaker 3 – Cassie Hinnen-Neal
Hi. My name is Cassie. Yes, I’m Cassie. I’m the CEO of ZapTheory, a social token platform. And we also help a number of NFT projects launch. So we’re working with a number of groups and Mogul collaborating with Mogul on a number of jobs as well. So it’s again, a very exciting time. I’ve been in this space since 2017 and got paid in Bitcoin one time and never looked back. So it just kept going on. Went to the first NFT NYC Conference, and it was so much smaller than it was this past year. And so I’m looking forward to New York as well. And hopefully with this NFT drop, we’ll be able to tie something in for the NFT holders in New York as well.
[00:26:34.570] – Speaker 1 – Earl Flormata
Fantastic. Awesome. And then definitely thank you for helping assemble this project and letting us be part of it. This is going to be exciting on everybody’s side. I think that’s fantastic. Why don’t we bring up the next Tokenoma? Want to say hello and introduce yourself?
Hi, everyone. Yeah, this is, like, so amazing to be here on stage with everyone and just being a part of this amazing collaborative effort. I was the one that made the coin, the token, and I stared at Jim Jones’s face quite a lot. Could be dreaming about him right now. But anyway, yeah, it was a lot of fun just creating the reverse and the obverse and coming up with a concept on the obverse side with the hand. And when you see the NFP, the hand, it represents speak. And because he’s a rapper and he speaks the truth, he’s just amazing and he loves to help people. So I chose that symbol. But no, I loved working with the team, the creators, working with SlimSuli and Jay and Raul. It was such a great vibe we had going on, and I would love to do it again. And literally, Raul was like the superglue. He took all of our pieces and just meshed them together and created something really amazing from it. But yes, enough of my rambling. Thank you so much for this opportunity.
[00:28:26.630] – Speaker 1 – Earl Flormata
I appreciate it. Thank you for jumping and joining us on stage here. Andy, do you want to say hello quick?
[00:28:33.210] – Speaker 2 – Andy Perez
Hi. Yeah, thanks, Earl. My name is Andy. I’m business development manager at Mogul Productions and together with ZapTheory, we put this drop together. I’m very excited for it because having a passion for music and the recording process and being involved around studio sessions, I thought it was great that Jim was open to bringing this experience to the fans. And so I think it’s going to be very unique for that one token holder to be able to observe Jim’s process and his team’s process and creating a song and the whole production process as well. And yeah, we’re very excited. We have also some news that one of the pieces, the one of one, will be coming with the actual art piece. Is that right, Cassie?
[00:29:33.570] – Speaker 3 – Cassie Hinnen-Neal
Yes, that’s right. There’s a mural that was created, and that will go to the person who purchases the NFT as well. So thank you to the artist.
[00:29:46.290] – Speaker 1 – Earl Flormata
How big is the mural?
[00:29:52.390] – Speaker 3
Can the creator speak to that, please?
[00:29:56.930] – Speaker 5- @Slimsuli
How are you? How are you I will be doing that mural. We didn’t come up with the size yet. It depends on the spot. But it wouldn’t be something that’s too massive maybe like
10 X 10. Some of these celebrities or someone who really likes art, I’m putting that as a utility. I’m willing to bring my expertise and skillset to beautify. Possibly we can do the image with ZapTheory logo piece right here.
[00:31:00.210] – Speaker 1 – Earl Flormata
That’s a pretty unique addition to one on one piece as well. So not only do they get the session. I’m actually just reading the questions here coming in. I got another one coming in about the In-studio session. Is it just the show, or is it learning about the music production process as well? Kind of inclusive and part of that process? That Unto itself would be like a priceless piece, right. To be able to learn from someone like Jim, to understand this process, to understand how he records things. I mean, that unto itself would be super valuable. So not only you’re getting that and you’re getting the artwork, but yeah, just learning from someone who’s got so much experience would be something really interesting there as well. Cassie, you want to weigh in on that?
[00:31:51.610] – Speaker 3 – Cassie Hinnen-Neal
Absolutely. I think anytime you you’re able to get with someone that you look up to, any mentor to benefit from learning. So if you already believe that you’re going to benefit from learning from them, then that puts you ten times ahead anyway. And I think it’s really great to just be able to be around people that inspire you as well. On all fronts, I think it’s really powerful.
[00:32:32.430] – Speaker 1 – Earl Flormata
Definitely. Now, beyond just the utility of the actual token itself, being able to own the music, listen to the music and consume that content, is there the possibility of the token holders also being able to attend other live events or any other perks to the equation here?
[00:32:56.950] – Speaker 3 – Cassie Hinnen-Neal
Right. So I can say if anything ZapTheory is involved with, if we’re hosting the event, then that’s certainly something that we can include as well. And right now, it’s still a little bit… logistics haven’t been worked out right. for concerts and things like that. So there are just too many other parties involved, but certainly any ZapTheory events that we host. When we do host events, we host some pretty cool events. So I think that’s an awesome utility as well.
[00:33:30.130] – Speaker 1 – Earl Flormata
Fantastic. That would be really cool. So not only do you get the music, I mean, you’d be part of a community that’s invited to further events. And that just makes it more interesting, too. You’ve got your groups there. So another question is coming in is, what does it logistically mean they collect a copy of Digital Money? So when they get a copy of digital money and they buy this NFT, what does that mean when they collect a copy of Digital Money?
[00:34:13.090] – Speaker 3 – Cassie Hinnen-Neal
So they’re now then the owner of this song and there are only going to be 10,000 people who can own the music. So it’s not like it’s on Spotify and everyone’s downloading it. And then there’s the different ownership of it when you have it as an NFT. And then you also, of course, have the beautiful art piece with it.
[00:34:45.030] – Speaker 1 – Earl Flormata
Fair enough. Okay, so here’s a couple of questions that I have got actually just myself in terms of the how do I explain this? Let me think my way through the question here. When people are just looking at how music is being, I guess, distributed nowadays. Right. Have you guys been paying attention to the news and what’s been happening? Like, Snoop Dogg just took a bunch of the old school records, old school songs, and it took them off of all the other platforms. We’re just talking about Spotify. We’re just talking about Alpha Music and all the other ones. Right. And when we got these, they’re taking them away and then they’re republishing them again as NFTs. So now, like you were just saying it was only 10,000 of these. So when the music industry starts to take a bit of a shift, this is not like a small record company that’s fricken Snoop Dog, right? He took them all off all the other platforms. So there’s no way for us to just jump on Spotify like before. I listen to some of these older pieces of music. Right. And the only way to get access to them now is via NFT, why don’t we do a quick roundtable around that and just chat briefly?
[00:36:03.850] – Speaker 1 – Earl Flormata
What are you guys thoughts on it? Why don’t we move it over to Tokenoma? What do you think about that? What do you think about them taking it off of the major platforms? The only way to get access is now via NFT.
I think it’s amazing. It’s like the artists, they’re standing up for themselves and they’re taking back their creation because Spotify, Apple Music, all those streaming platforms, they pay so little to the artists who actually created the music. Right. So they’re just reclaiming their power. That’s how I see it. And I think it’s such a beautiful thing. And you need to learn from it. I’m definitely inspired from it. It’s great.
[00:36:55.910] – Speaker 1 – Earl Flormata
Thank you. Tokenoma. Jay, why don’t you wait on that? What do you think? Are you for it or are you against it? Do you like the fact that they’re taking it off of all the other regular platforms? And I mean, she’s absolutely right. They don’t pay them as much on other platforms, whereas if you can kind of can take control of it as an NFT, now the artist kind of has a little more strength in that spot. What are your thoughts on that?
[00:37:20.690] – Speaker 4 – Jay Golding
Yeah, I absolutely agree. And I also think it’s a good way to gauge and see who your core fans and listeners are as well, especially for tying utilities to it’s a way to really reward your supporters for really supporting your music.
[00:37:45.210] – Speaker 1 – Earl Flormata
Absolutely. Thanks for weighing in on that. So I have to call another deeper question would be, though, what about on the other side of the equation. If there’s only 10,000 of the NFT and they got more than 10,000 fans and more than 10,000 fans want to own the music and be able to consume the music? What about the other side about being able to get distribution out there and have more and more people listen to the actual music? There’s going to be both sides of the equation here. Yes. I’m super happy that the artist is taking control, getting more of a fair share per se of that equation. But what about the fan side? I’m just being devil’s advocate thinking. What about both sides of the equation?
[00:38:34.530] – Speaker 3 – Cassie Hinnen-Neal
To me, I just imagine a world where people come together to listen to music. Imagine that, whether it’s in virtual spaces or in real life. Like, I know I’ve seen in other countries where people all gather together and watch soccer games. Right. Because there’s one TV in town and so everybody goes to it. So imagine just these 10,000 fans. Hopefully they’re all over the world. Right. Would be able to be that emphasis for listening to it and bringing these people together. These are all people who have the same love for the same person, and so they already have something in common. So imagine the communities that could be built around that.
[00:39:19.230] – Speaker 1 – Earl Flormata
That’s a really interesting take around it.
[00:39:22.410] – Speaker 5 – @Slimsuli
I also think that some people that might get that NFT and they might turn into the apples and Spotify. People will eventually be able to either resell them or allow people to listen to it. So that actually opens up.
Also, it opens up the opportunity for sync licensing deals and just good old school, like going to a concert. I miss concerts. Oh, my gosh. Yeah. I think it’s great.
[00:40:28.330] – Speaker 1 – Earl Flormata
Fantastic. That’s a really good spin on it, too. That’s rebuilding the whole community around it where folks get the opportunity to then play the music. So I wonder what will happen when people are like, for example, want to be DJs. Right if a DJ wants to be able to play the song, but they have to have the NFT, they have to have a license off of the NFT. That just opens up to a bit of an interesting piece here. I got actually, – @MikeCryptoBull who wants to pop on stage. I’m going to ask you as a speaker if you got any questions of the team that’s online so far, happy to get you on the stage here. So why don’t you get a question for me?
So there’s always the ability, if they’re going to release music through NFT, which seems like it’s going to be something that’s going to happen more and more as time goes on, go down a different route of there’s only going to be 5000, 8000, 10,000 limited edition tracks. So it could be an extended version, it could be a different version, it could be some kind of little twist on the track that’s already going to be produced. So they still produce what you would classes like a radio edit. But then the only people that have access to the extended version or the one that has the little bit extra, that could be the play on the NFT, which would give artists the ability to raise capital in a way they’ve never had before. Supporting the fans that really support that, really follow them and support them. That’s just a different take on there.
[00:42:22.010] – Speaker 1 – Earl Flormata
That’s an excellent take. Definitely. Even if you look at. Let’s take a look at other industries, right. If you take a look at the gaming industry, because Mogul is all about entertainment. Right. So in the gaming industry, you’ve got folks who buy like me. I’m a big fan of Blizzard from back in the day. I think I have the collectors edition book Warcraft, the collector’s edition of Diablo and the other game, it’s the same game, but you had all these extra little pieces to it that kind of add up to that whole collector’s edition piece. So maybe that’s where kind of the NFT kind of comes into play. It’s almost like the evolution of Kickstarter, right? Where you’ve got these crowdfunded campaigns and these structures in place where people who really believe in the project, they give that much extra just to have that little extra piece that makes it special and that becomes the collector’s edition and those end up becoming the more rarer pieces. I like where your heads are.
Yeah. That’s 100% how I think that individual music artists will kick off their career. I think you’re going to see a massive kick on of that where they’re almost crowdfunding themselves. But then with the power of NFT’s and the digital contractors been put in with them, I think that these kind of crowdfunded artists or businesses, this isn’t just the music space you can use. It’s really anything. They’ll be actually able to give a percentage loyalty of their business if you like, or their song or their album. And I think that’s the real power in NFTs moving forward. And what that’s doing is that’s supporting no, sorry. That’s the creator or the business owner or whoever that is actually giving back to the people who believed in them first. And there’s so much power in that. It’s going to be the power of community that drives new businesses forward in the next five to ten years.
[00:44:30.170] – Speaker 2 – Andy Perez
Absolutely.
[00:44:31.310] – Speaker 7 – @MikeCryptoBull
That’s going to happen away.
[00:44:33.350] – Speaker 2 – Andy Perez
And this is ultimately giving the power back to the artist and not letting the bigger corporations take advantage and take the majority of all the profits that the artists are generating. And so for me, ultimately, I love NFTs for art because you’re giving the artists the opportunity to make the majority of the profits. And now they’re able to then determine if they want to extend that to their fans. And so I think that’s like Mike was saying, you’re giving them the opportunity to also make something off of this, which I think is good. You’re giving back to your fan base, you’re giving back to the fans that brought you to this point to eventually be able to give back.
That is 100% where the NFT space in the short term to medium term is going to benefit, cutting out that middleman and really connecting the end creator with the actual user. And that’s where the real benefit is from my point of view.
[00:45:49.010] – Speaker 1 – Earl Flormata
Absolutely. Thanks, definitely for sharing the point of view.
[00:45:52.180]
Wow.
[00:45:53.100] – Speaker 1 – Earl Flormata
I see Jim inside the audience here. So, Jim, I’ve invited you up on stage if you’d like to jump in here.
[00:46:00.330] – Speaker 3 – Cassie Hinnen-Neal
All right. So actually, Jim is going to please bring up Jim to the stage and Poem is actually going to be the speaker. So Jim is on Pone’s account right now. Sorry for the next step, but you can keep Jim up here as well.
[00:46:17.870] – Speaker 1 – Earl Flormata
No worries. All right. So if you want a couple of months, totally feel free to hit request. This is an open conversation, guys. So it’s just really talking about the opportunity, talking about the upcoming NFT drop, talking about all the technology that’s behind it all, and just the excitement that’s coming up for this drop. It’s definitely an interesting shift in the way music is working here. Somebody posted here. They actually made some really good observations and it’s from Leslie here. Actually, Metallica had major issues with both Pirating music and how it’s sold. And then ten years later we’ve got the Wutang Clan producing an album to just one buyer. Right. So this is kind of in the middle where you don’t just have people pirating stuff and you don’t have people just making one album for one buyer. You got 10,000 buyers potential to come on board here for the NFP and to own the music and to own the art. Right? That’s pretty interesting pieces. So where does it all end up becoming in the future? So let’s see here. I am going to bring up I do have a request bring you on up here, Michael.
[00:47:41.890] – Speaker 3 – Cassie Hinnen-Neal
I see Pone’s is on as well.
[00:47:50.870] – Speaker 1 – Earl Flormata
So if you could just hit Request and I’ll bring you up on Steve as well.
[00:47:55.850] – Speaker 8 –
So this is a new NFT project I’m hearing about, huh?
[00:48:01.130] – Speaker 1 – Earl Flormata
Absolutely. So this is a drop that’s happening next week. Did you have any particular questions around? So obviously it’s around the music space, but it’s also going to be inclusive of art. It’s going to be inclusive of being able to make some music on the Metaverse and also being able to get some studio time live in real life. So there’s going to be a little more to it than just here’s the piece of artwork. Not that that’s a bad thing, but it’s really interesting because it’s multifaceted.
[00:48:31.430] – Speaker 8 Is there a specific genre of music it is kind of leaning towards.
[00:48:41.310] – Speaker 1 – Earl Flormata
If I can get the Pone account up here, just hit Request Pone and I can get you up here so I can’t find you in the list right now. But if you can hit request, I’ll bring you up here and you guys, you can answer for yourself. Oh, there it is. There’s phone, I found you. Okay, hang on a second here waiting to speak. I’m inviting you on up and Jim can speak for himself.
[00:49:07.510] – Speaker 8
So is this kind of geared towards more rap music is what I’m saying.
[00:49:13.090]
Yes.
[00:49:14.890] – Speaker 1 – Earl Flormata
For this particular drop? Absolutely, yes. But the neat part about the technology is it can be definitely used for anything, right? So it’s just because of his understanding and knowledge of crypto, knowledge of blockchain, knowledge of NFPs, this particular artist is coming on board to make his next drop on this platform, which makes it really interesting. I have invited you, so you have to accept the invite. Phone.
[00:49:53.030] – Speaker 5 – @slimsuli
I just want to say it’s an honor to have you come through here as well and also do it all through Pre Kelly.
You got to get to Pre Kelly to buy some of these NFPs.
[00:50:29.830] – Speaker 1 – Earl Flormata
There you go. He accepted. Welcome to the stage.
[00:50:34.270] – Speaker 5 – @slimsuli
How are you doing the market?
[00:50:39.130] – Speaker 1 – Earl Flormata
Well, you’re on one of the marketing pieces right now. Part of this is doing the Twitter spaces. We record this. You can see the spaces are being recorded. We’ll then take the recording and disseminate it. We’ve got our following us on Twitter. We’ve got Jim Jones following us on Twitter. We’ve got ZapTheory backing us up. We’ve got the artists backing us all up. We got the bit of the community here all together that’s working together to make it all happen. So there you go.
[00:51:04.820] – Speaker 8 – Jim Jones
I’m right here.
[00:51:07.990] – Speaker 3 – Cassie Hinnen-Neal
Welcome, Jim. Thanks for being on the speakers that we have up here, Jim, are the artists who created the pieces for the NFP. So great honor to have all of users.
[00:51:36.250] – Speaker 1 – Earl Flormata
I think everyone got excited and started speaking at the same time. So. Hey, Jim, how are you doing? I wanted to ask the question, what are you most excited about? About your NFT drop here?
[00:51:46.470] – Speaker 8 – Jim Jones
I’m really excited about the drop in general. I’ve been in this space for a minute now, probably a little bit before most people. It’s an incredible space. I’m glad to see how many people are starting to get on board. And I encourage more people from my culture to really take that step forward and invest some time into definitely doing their research on how to get into the NFT game. It is a beautiful thing to be able to put your artistic value out there in a way that nobody can take it still, because you retain all the ownership for you and all the utilities are pretty dope people get to really get up and close and personal with me, probably in a way that they would never, ever hear the truth without this NFT opportunity happening.
[00:52:32.570] – Speaker 1 – Earl Flormata
Absolutely. So one of the questions that we had prior to you jumping on board here was four tiers, and you got that fourth tier where the highest one is, where they get to actually have a studio session with you. Part of that was, I guess, really just in that studio session. I think what excited a lot of people was that they’re going to get to learn from you directly.
[00:52:58.820] – Speaker 8 – Jim Jones
Right.
[00:52:59.020] – Speaker 1 – Earl Flormata
Like some of your experience, some of your stature, being able to learn from you directly, is that something that’s exciting to you pass towards the next person passing down the ropes?
[00:53:09.230] – Speaker 8 – Jim Jones
I will hope they learn as much as they can. While I’ve been around me in this experience, that’s pretty much what it is to give you experience that you never would be able to have without being able to have this energy. And if you are a real fanatic of music, this should be something that you should put on your checking off your bucket list. You never know what might go on the studio. You never know who might pop up in the studio. You get to see me working directly on some of my latest music and things like that. I think that if I had the opportunity to do this when I was coming up with some of my favorite artists, I would probably rob my mom’s purse to do that.
[00:53:48.650] – Speaker 1 – Earl Flormata
That’s amazing, actually. So there’s a really good question. If we had this technology 10-20 years ago and you had the opportunity to buy the fourth tier from one of your heroes, who would that hero be?
[00:54:04.250] – Speaker 8
It’d be Tupac. I would probably go crazy to get to a Tupac session.
[00:54:12.470] – Speaker 1 – Earl Flormata
Yeah, absolutely. Oh, my God. Right.
[00:54:32.790] – Speaker 5 – @Slimsuli
Me and my team for the creators. Can’t wait for you to see the art pieces.
[00:54:50.090] – Speaker 8 – Jim Jones
I appreciate you for you and your team for putting that art together for us.
I’m one of the artists, too, and it’s a pleasure to work on the NFT for you. Let us know how you like it, how you like the art.
[00:55:15.330] – Speaker 8 – Jim Jones
I sure will. Next week. I definitely going to see it firsthand. So I’m looking forward to it. Looking forward to next week period. It sounds like it’s going to be a great.
[00:55:32.770] – Speaker 1 – Earl Flormata
All right.
[00:55:35.230] – Speaker 8
Yes, sir.
[00:55:36.670] – Speaker 1 – Earl Flormata
We’re going to open up the four to more questions here. I’m just going to open up the floor here. I’m going to take folks who are already asked questions off the stage, and I’m going to open it up to more folks who have got questions. If anybody listening on the discord has got questions, if anyone listening on Twitter has got questions, put your questions out there and I’ll ask them for you.
[00:55:59.630] – Speaker 2 – Andy Perez
Yeah. I just want to point out that I don’t know if your fans heard what Jim said, but that fortunate Token Holder may be in a studio session with Jim and there may be a guest appearance there. So you never know. Like Jim said, you never know what’s going to happen in the studio session. You don’t know who’s going to come by. So I hope everybody heard that. That’s a life changing opportunity right there.
[00:56:50.050] – Speaker 1 – Earl Flormata
All right, Jim. So you’re going to be releasing this. You got 10,000 folks will be buying up the song. Here a couple of questions. Are you going to be releasing the music on any other platform after the NFT drop, or if so, which platform is? What are you thinking about that?
[00:57:10.990] – Speaker 8 – Jim Jones
It depends on the terms on how we actually do the NFT. I think it’s great to release it as NFT because you have so many people that has value ownership in it and we release it on other distribution platforms. I think that they make more money for the actual holders and things like that, but we’ll see how we negotiate the terms of actually how to end up goes and works out.
[00:57:37.090] – Speaker 1 – Earl Flormata
Definitely an interesting play. So one other good question. I’d love to kind of just hear your thoughts on was if there’s only 10,000 of the NFTs and obviously you have a huge fan base and you got more fans than 10,000, what about the other people who would love to own it above and beyond the 10,000? What happens to them? What happens to the distribution around that? Like Cassie had this really crazy story about community and then people come together for the music, but I want to hear shape from your mouth. What do you think? What about the other folks who don’t make it in time?
[00:58:13.870] – Speaker 8 – Jim Jones
That’s why we have an NFT. This is a sacred thing. So the people who were smart enough to buy it to the NFT that’s something that they own, that they can create value from and sell it for a higher price point if they choose to. Now this is why we bring into other distribution platforms. So we still give other people a chance to stream it or a chance to download it. The ownership won’t amount to nothing, but just for them to listen to the great music that they love, but it still adds value to the NFT owners.
[00:58:42.250] – Speaker 1 – Earl Flormata
Awesome.
[00:58:43.230] – Speaker 2 – Andy Perez
Absolutely. Jim, I have a question for you. I’m not sure if you’ve seen with Snoop Dogg taking control of Death Row, and Earl mentioned this earlier in the talk. He’s pulled his albums. All the classic Row albums have been pulled from the streaming services. Is this something that you potentially see yourself doing in the future? Maybe pulling your albums off of the streaming services and then possibly re-releasing them as NFPs and for your own albums? And are there any thoughts in doing something with all the Dipset albums?
[00:59:22.390] – Speaker 8 – Jim Jones
Well, Dipset albums. I don’t have ownership of the Dipset albums. As for myself, I don’t think I’ll be doing that with any of my older albums. I don’t see the need for me to do that. As for right now, moving forward, I plan on creating just for NFP purposes and things like that.
[00:59:41.510] – Speaker 2 – Andy Perez
Absolutely. I love that your whole thing is giving back to the fans and doing it through NFTs and giving them that opportunity to engage with you. I think it’s huge and it’s opening up a lot of opportunities for everybody.
[00:59:58.730] – Speaker 8 – Jim Jones
Well, I think this would be a unique way to push an NFT initiative out, especially when it comes to music and for fans that love music. Like I said, if I could get close to some of my paper arts when I was coming up, that would be definitely something I want to definitely invest my time and invest my money, and I think it’s a great thing overall.
[01:00:19.310] – Speaker 2 – Andy Perez
Definitely. I have another question for you, Jim. You mentioned the artist that you would want to do a collaboration with would be Tupac. I’m a huge Tupac fan. He’s my favorite rapper personally.
If you can be featured on one of his songs, which song would that be?
[01:00:39.950] – Speaker 8 – Jim Jones
So many Tupac songs. That’s a hard question to ask me, but I’m definitely had an Tupac to help shape my childhood when I was coming up, and if it was a chance for us to do those things when I was coming up, I definitely would have did everything possible to try to get that done.
[01:00:59.110] – Speaker 1 – Earl Flormata
After this conversation, I play a little bit of piano, but you guys have inspired me. I’m going to go learn the chord to Changes.
[01:01:11.530] – Speaker 2 – Andy Perez
I remember one of the first chords I learned was Ambitions as a Writer class song. And just the way the album starts. Perfect.
[01:01:27.810] – Speaker 8 – Jim Jones
Is there any more questions? I get ready to bust a move, man. I hope to see everybody out there next week in LA for the grand unveiling. Have some music, have some vibes. I will be performing. This energy is definitely something different that we touch in the market with. I hope everybody definitely takes a chance out to really look at what we got going on and maybe you might pop up in the studio with me and get a chance to experience something like none ever.
I just want to let you know that the top tier that I’m going to be doing.
[01:02:12.710] – Speaker 8 – Jim Jones
That sounds good, man. Look forward to next week and having some fun.
[01:02:18.890] – Speaker 1 – Earl Flormata
Absolutely. So thank you so much for joining our show, guys. We’re getting close to the top of the hour here. Jim, side of respect for your time. Thank you so much for coming, man. You just dropped some major wisdom bombs on us. That’s huge. And the ability to work with an artist that you want to work with, this is an opportunity of a lifetime. So folks who are learning about the NFT, learning about the crypto space, learning about blockchain space, take this opportunity definitely to take a look at that one of one. You’re getting that studio time with Jim. You’re getting that, you’re getting the artwork. You’re getting that recognition and that ownership. Jim, thank you so much. Any parting words before you get ready to go?
[01:03:00.370] – Speaker 8 – Jim Jones
Oh, man, I appreciate everybody. Next week we dropping come on now or get on the computer and try to get some of this NFT that we got going. Shout out to ZapTheory and everybody who helped me bring this thing possible and enjoy yourself.
Take care. All right, folks, just to wrap up the show here, just to talk through again the opportunity for the NFP drop that’s coming up. And then we’ll bring up some other questions we got going here. Andy, do you want to just wrap up here with the talking through what the four tiers are again? And if they want more information, how do they get more information?
[01:03:52.170] – Speaker 2 – Andy Perez
Absolutely. So we’re going to have four tiers. Tier four is going to be a digital collectible of the song digital money that’ll be available there’s 10,000 units. They’re going to be priced in the $20 range. It is going to be available for purchase with STARS tokens, which is the native token to Mogul Productions Marketplace. Next, from tier four, we got the tier three, which will have Metaverse studio session with Quarantine Studios, which is Jim Jones studio and production team. So there’ll be 40 opportunities for token holders to get in on that. And then we have tier two, which will be an in person studio session with Jim’s production team, which there will be five units available for that one. And the one on one, which is going to be really amazing. You get that one on one studio session with Jim. You’ll get a feature verse from Jim. You get the one on one art piece as well, the mural that was created by the talented artists that we have here on the stage. And like Jim said earlier, I hope everybody caught it. You never know what’s going to happen in a studio session.
[01:05:11.370] – Speaker 2 – Andy Perez
You never know who’s going to pop up. And so you might have your second favorite star in the studio session with you. And these are opportunities of a lifetime. And one lucky token holder will get that feature from Jim. We’ll have a total of six people that will have the opportunity to have this very unique opportunity to be in a session with him and his team. So we’re very excited to be able to put this together.
[01:05:45.670] – Speaker 1 – Earl Flormata
Absolutely. It’s not every day you get the chance to work with some of this caliber. It’s not every day that you get the opportunity to then learn from some of this caliber. And not only that, but then to have them really collaborate with you and be part of your track. And like you were saying, you never know who’s going to be at the studio. You never know who might walk in that unto itself is like a life changing, career changing, trajectory changing opportunity. So if you’re really interested in the music space and this is your genre, this is your space, this is definitely an opportunity not to be wasted. Definitely. Thank you so much for everybody for coming on board. The artists. ZapTheory. Andy from Business Dev. I appreciate you coming on board and helping out with the show. Jim has already said hello and goodbye, so that’s fantastic. We are looking forward to the drop next week. Thank you to all the listeners who are out here coming to listen to us. I appreciate you all for coming to the show. We’re getting close to the top of the hour. We got about six minutes left.
[01:06:49.250] – Speaker 1 – Earl Flormata
If anyone has any further questions or parting remarks or anything else you’d want to bring to the stage.
[01:06:59.810] – Speaker 2 – Andy Perez
Next week, Jim will be performing on Wednesday, March 30 at NFT LA at 05:30 P.m.. At this time, the Mint will go live. So you will have the opportunity to Mint Digital Money at 530 Pacific Time on the Mogul Productions website or Marketplace. If anybody has any questions about Mogul Productions, visit our link is in our bio. We have videos explaining how to acquire STARS tokens. Feel free to engage with the community. We’re on Discord. We’re in Telegram. You can message us on Twitter or on Instagram. We’re available to answer any questions and we definitely want to open the floor up to anybody else who has any questions about getting Digital Money next week.
I wanted to just make a statement as well as the art that we have. It’s a snippet of Digital Money on there. So all of this is we have collaboration of it, but it’s all on every something that you definitely have to get. Make sure you tell people about it because it’s like priceless to go viral. So help us take it to the place where it needs to be.
All right, folks, we definitely appreciate you all look out for us. We’ll be around.
[01:08:53.950] – Speaker 1 – Earl Flormata
Absolutely.
[01:08:55.690] – Speaker 2 – Andy Perez
Definitely. We’d like everybody that’s in the room to follow the artists behind the artwork. For these NFTS because they really put together some really beautiful art. I’ve been able to get a sneak peek just being on the business side. So I’ve gotten a sneak peek of the art of the artwork and it’s really amazing work. And so I just want to give it up to all the artists that got together to put these four pieces together.
The graphic for me to do an actual mural for that actual well, this right here is a different graphic, but a mural can take anywhere to three weeks, depending on the size. Something small to be two weeks.
[01:10:32.410] – Speaker 2 – Andy Perez
That’s a long time. That’s a long time. That’s amazing.
[01:10:35.710] – Speaker 1 – Earl Flormata
That’s a lot of hard work. Blood sweat and of tears
Well, most of my murals live in North, New Jersey, brick city, but I’m working on a mural in a Plainfield at Church for, Well Impact Church, and that’s my latest mural. I have murals inside of school, like five Academy,. We has murals all over. We travel the world, so we have a great team, but he’s one of the best animators on the planet. He helped us put this stuff together. Came together like Wu Tang.
All right, folks, we’re at the top of the hour here. I appreciate you all for coming to the show. Thank you so much for all of your time. Respect every single one of you guys who added to this project. We definitely are honored to be working with all you guys together. Appreciate you all for coming up to the show. Thank you for supporting the project. Thank you for being part of this. Thank you to all the listeners. So, folks, we’ve got a bunch of these Twitter spaces coming up for the upcoming drops that we’ve got coming down the pipe. Tune into mogul productions on our Twitter here and definitely join us. Join us on our discord. Join us in our conversations here and yeah, we’re definitely looking forward to the drop happening next week. Thanks so much, everybody. And I’m going to end the show.
Actress Julianne Moore joined ZapTheory, Live Rocket, Since3000, Mogul Productions, fans and others in entertainment and crypto pioneering to discuss the groundbreaking Gowns For Good project on Twitter Spaces.
Julianne Moore #GownsForGood
The Oscar winning actress graciously donated three amazing one-of-a-kind red carpet haute couture dresses for auction on the Mogal NFT marketplace to support the Actors Fund. Julianne and the team share how the idea for auctioning her dresses as NFTs came to life. She explains her involvement with the Actors Fund.
The Actors Fund provides humanitarian safety nets for performing arts and entertainment professionals; including emergency financial assistance, affordable housing, health care and insurance counseling, senior care, secondary career development and more.
Laura Eastwood, Cameron SIlver, Danielle Leslie, Mark Bozek, Nicole Buffett and others continue the discussion about the inspirations behind the campaign, the Live Rocket show Fine Silver, the NFTs, the artwork, the future of fashion, plus a tease of upcoming actresses that could be joining the campaign.
The auction will take place on the Mogul NFT platform beginning on Sunday, April 3rd at 3pm EST and ending April 10th 2pm EST.
Hello, everyone, thank you for joining the conversation. Excited for today’s discussion around NFTs and fashion. Metaverse, where we’re headed where we are. And we’re honored to have Julianne Moore join us for this conversation, as well as a number of other exciting speakers. We’d like to begin with some “Thank you”s to a number of folks who brought this all together. We have Live Rocket who has pioneered the commerce and crypto and content creation. In a moment, we’ll hear from Live Rocket, specifically Mark Bozak, to share what Live Rocket is up to.
Of course, we have Cameron who interviewed Julianne Moore during a session at the Live Rocket studio. And both of those interviews air on a commercial live on television and of course will be airing tonight. We also have Larsa Pippen who has her own fashion line, and is an expert in the crypto and fashion industry joining us, as well as RMeta Labs. Andrew, who’s one of the co founders and will be pioneering just crypto in general, NFTs in particular. We have Daniel Leslie, the designer of Since3000, who worked together with a number of folks, including Isaac, who more specifically created the particular designs that they reimagined what the dresses will look like in the year 3000.
Of course, that will be dropped on the Mogul platform. And so we’ll hear from Mogul to share with us how the auction is going to work. We have Nicole Buffett, whose design reimagine in created in abstract interpretation of the dresses, and that will be dropped on the Drawstring NFT marketplace. All of the charity will be in benefit of the Actors Fund. So we’re excited to come together for an incredible opportunity to raise funds for such an incredible cause with the Actors Fund. We’d like to most importantly, thank Laura Eastwood, who started off the entire campaign with a vision that she and Cameron had. A conversation around what it might look like to partake, what would normally happen in a traditional world of fundraising for the Actors Fund, Inc, and the NFT spin to it and allow more people to get their hands on it. So thank you, Laura, for being a visionary and seeing this opportunity to raise more money for the Actors Fund. And as a result, we’re here today to do just that.
We’d like to start by bringing up Mark Bozak, who was the former CEO of Home Shopping Network, and now he’s up to something even more exciting, which is Live Rocket. So Mark loves to share, if you could just share some thoughts around what Live Rocket is up to and kick off the conversation
05:50 Mark Bozak
Thank you. And thank you for this really great opportunity to be here on on Twitter spaces. We’re really excited. Live Rocket launched about six months ago. And we are a commerce and content platform that broadcasts from the seaport down in New York City. And it’s all exclusive product. That’s both real actual product, as well as what we’re discussing today, these amazing dresses that the great Julianne Moore, an Oscar winning actress has agreed to present. We interviewed her a couple of weeks ago. Cameron did. We’re going to introduce him in just a moment. But we’re really grateful to have this opportunity. The NFT space is one that’s incredibly exciting. The idea that Julianne has come together with Ms. Eastwood to allow these dresses and these incredibly great reimagined NFTs to be auctioned off. And to benefit The Actors Fund is nothing but good, particularly on the day when it’s the Oscars. And it’s all very, very exciting. And and so.
So I think yes, Julianne is here. And Cameron, I think is also here. And I think we’ll turn it over to Cameron and he can have a conversation with with, Julianne. Cameron is part of a new show that we’ve launched onLive Rocket, which is on Live Rocket comm called Fine Silver. This is the first sort of segment that we’re doing with them. We’re incredibly grateful to the people at Shutterstock, who have been with us all along the way through this entire process and amazing, amazing company and an amazing team of incredible artists who put together these segments and these commercials that are running on ABC in the pre show tonight. And so without further ado,I will turn it over to Cameron and to Julianne hello to both of you.
07:46 Cameron Silver
Good morning from Palm Springs.
07:50
Welcome Cameron. How are you doing? Well, I thank you and Julianne, are you there today?
08:10 Julianne Moore
Good morning fromLong island.
08:15 Cameron Silver
Well, I’m in Palm Springs, it’s Oscar Sunday.
How appropriate for us to be speaking about some of your gorgeous red carpet gowns. My first question I have for you is what are you going to wear tonight for the Oscars, if you’re watching at home,
08:33 Julianne Moore
I’m probably gonna wear what I have on now, which is just a pair of yoga pants and a T-shirt. Because I am at home and I’m super excited. I always love to watch. I love to see what people are wearing. Of course, I’m cheering for everybody involved. It’s a big night, you know, in our business. It’s a wonderful night to celebrate everybody’s work. And of course, the fashion is always you know, off the charts. So I’m excited about that, too.
And speaking of fashion, and actors, this project really came together because you were moving and, had a storage had storage of some of your spectacular red carpet gowns. And we got connected. And I wanted you to tell a little bit about The Actors Fund, because The Actors Fund has been so integral, especially for the last two years. Especially for stage actors.
Julianne Moore
Yeah, but let me let me sort of start at the beginning. Really what happened was like everybody else heard during the pandemic I was kind of going through, going through possessions and sorting them at a certain point, we decided we were going to make it this big move. And so I went into my basement where I had a big cedar eater closet. And in that cedar closet, I had lots of these beautiful gowns. And as I was looking at them, I was thinking, I’m probably never going to wear these again and I’d like to do something with them.
I’d like to do something meaningful. And of course, it was at a time when a lot of people were really struggling, particularly people who depended on on audiences and live work. Nobody in that in that world was working at all. And there were people who kind of forced to leave their homes and move back home who had to change careers. It was a really, really tough time for people. So when I was thinking about what to do with these dresses, I thought, well, wouldn’t it be great if I could auction them somehow, and then donate the money to The Actors Fund, which is this tremendous organization that provides a safety net for everybody in theater and television, music and radio, dance and film for people who are really affected. And in times of economic strife. You know. So I was kind of looking around trying to figure out how to do this. I connected with you, and you very, very graciously said that you would help me and so now here we are.
10:48 Cameron Silver
Exactly and into the Metaverse also.. Because, in addition to these red carpet gowns that we’ll describe a little bit in detail, there will be an opportunity to raise additional money through NFTs of your gown. I think I can confidently say that neither of us are NFT Experts.
Julianne Moore
No, we are not.
11:13 Cameron Silver
But we’re very lucky that my friend, Laurie Eastwood made the introduction to N*** and now we have this wonderful opportunity to scale the fundraising for The Actors Fund. And we’ve chosen three of your gowns to turn into NFTs. How did you initially make the edit of the gown? So then let’s discuss why these particular three ones are, are so important in terms of of fashion and collectability.
Julianne Moore
Well, they’re there. First of all, I mean, their gowns that I was really, I was just thrilled to have the opportunity to wear. And they’re, they’re designed by two really important designers by Riccardo Tisci, who was designing at Givench. That’s where he made these gowns.
And Nicolas Ghesquière, who was a Balenciaga at the time and, and the pink Balenciaga was one that I wore to the Paris premiere of A Single Man in 2010.
And of the Riccardo dresses, one was a dress that I wore the SAG Awards when I when I went to SAG Award for Still Alice and the other one was a snake embellishment that I wore in the red carpet opening night of the Cannes Film Festival. So they’re all gowns that I wore to really important events in my life. And they were gowns that made me feel fantastic. There’s really really special beautiful fabrics. Each of these gowns are one of a kind. They’re couture, so people will be able to bid on them. But the idea that we were able to as you said scale these with NFTs and give everybody else an opportunity to experience them and an opportunity to ….
13:35 Mark Bozak
… let me say this Cameron. This is Mark Bozak again. For a lot of us, it’s the first time that we’re doing this Twitter Spaces audio thing. And she’s way out on Long Island. So perhaps there’s an issue with that but I mean, the idea of these dresses that she looks so spectacular in. And even it all happened really quickly. That she got together with ZapTheory and mogul and took to create these of these dresses and it’s just it’s really nice. ..
14:30 Cameron Silver
I have one question. I and we had a wonderful discussion with Amy Fine Collins for Fine Silver. And one of the questions I had meant to ask you was… Are there any gowns you will keep forever?
Such as like the one won your first Oscar?
Julianne Moore
Thank you my first Oscar. That was very that was very generous of you, Cameron . Thank you.
14:56 Cameron Silver
I’m cautiously optimistic.
15:00 Julianne Moore
Well, I definitely still have that one. And I imagine now I will keep it and maybe I’ll donate it to the Academy museum or something at some point. You know, because obviously I will not be wearing
it again. I actually do have a dress, a couture dress that was made made for me by Miuccia Prada years ago that she wanted me to wear it to an award show. And I ended up not wearing it to just keep the dress anyway. And then I was married in it so I kept that one too.
Yeah, it was lucky.
So I mean as I love, I mean I love fashion, I love clothes, but I’m not a real collector of pieces because I feel like they need to be worn and appreciated or to live somewhere to be seen. I hate the idea of them being kind of like stuffed away like in a closet somewhere.
15:52 Cameron Silver
And will you have a thrill when you might see the jewel couture serpent gown going up the stairs, possibly the next costume it’s worn worn by worn by an actress or a fashion collector or, or it could even be a virtual personality.
Julianne Moore
That would make me feel great.
You know, I mean things are when when things are made like this, they’re they’re made to be worn. They’re made to be seen and to be enjoyed. So it’s wonderful. I think it’s a certainly sustainable, I think that that idea that we used to have that something was supposed to be only worn once is an out of date idea. I think it’s wonderful for things to continue to have life on other people.
16:38 Cameron Silver
Exactly. And you have such extraordinary taste.And you’re such an outstanding talent. So I’m excited to see how your style evolution continues. Because now that you’ve done a closet edit, there’s so many nice person new things and…
And I do want to point out for everyone who’s listening that this is an auction that starts on Sunday, April 3, and ultimately ends on the 10th. And there are so many ways to participate in the fundraising. There, there are the NFTs. There are more affordable options with the mugs that are inspired by the dresses, and Warren Buffett’s granddaughter, Nicole designed those mugs. So there’s so many different ways that…
One of the I think the most interesting things I find about NFTs is that it really does democratize fashion, high fashion and couture. So, you know, for those who may not be as aware of the process about couture, these are gowns that are completely handmade. They’re one of a kind, and they’re price prohibitive. And it is just such a small population that will ever be able to afford. So I love that the NFTs are making them a more virtually accessible way.
Julianne Moore
Yeah, accessible. Absolutely. I mean, and also know that, you know, I’m not of that population that can afford to buy a Couture dress, you know, when one of one of the kind of fortunate things about being an actor is that we have access to these fashion houses and that people dress us to these to these, you know, award ceremonies. So to have to have that experience of being in a couture house, to to work with these people who are making clothes, designed and making them by hand. And when you say made by hand, you can turn a Couture dress inside out and actually look at the stitches that somebody has made, you know, one by one by one. I mean they really are spectacular. So you’re right, because so few people have access to something like that. Number one, it’s exciting for me to then offer this piece to somebody who might be able to buy the dress. And number two, the NFTs suddenly make it easy to allow you have a piece of this experience in your own life.
Cameron Silver
And regardless of your size or age or shape. Everyone can have that red carpet experience, which I’m sure the reel of going up the step at the Cannes Film Festival or holding your SAG Award in these gowns. I would imagine these gowns have so much emotion in them because they were born in such joyful times.
Julianne Moore
Yeah, they really do. You know, I mean they, you know, they…I think the experience of wearing the dress goes hand in hand with the experience that evening of that particular point in your life.
It’s It’s kind and I think that’s why we love material things sometimes. You know, it’s not because of the object itself. It’s because of the feelings that It elicits in you.
Maybe that’s why we even love the red carpet. You know, we love, we love the beauty and we love the glamour. But also we’re experiencing the excitement of the people. As they’re participating, as I know, that’s why I love to watch the Oscars. Like I said, I’m happy to be sitting on my couch and my, my yoga pants and T shirt, and I’m still having that experience along with them. So, it is an emotional experience. And it’s fun to participate in.
20:31 Laura Eastwood
I wanted to jump in and say something, if I may. I think these gowns are works of art. I mean, having my relationship in the fashion industry over the years, they are true pieces of art worn by artists. And I think Cameron understands this very well. I’m a firm believer in recycling. I’ve been wearing vintage since I was 19. So there’s nothing for me more thrilling to be able to go into a vintage store and pick up something gorgeous, that I can afford.
I think your idea Julianne was absolutely genius. And I was very touched. Because The Actors Fund is a stellar organization. And as you pointed out very eloquently, it’s much needed. And I thought it was extremely generous. And I was thrilled to be able to, you know, with Cameron over lunch, say, wait a minute, why don’t we generate even more money for The Actors Fund by creating an NFT which is, again, a new art form, it’s a baby art form, it’s brand new. And as you said, it allows other people in a different context to be part of it and to have that. So I think it’s very exciting to be say something
Mark Bozak
This is Mark again. Probably something that I don’t know if Julianne I was wanting to after she noticed but the reimagined NFTs are sort of what these dresses may have looked like in the year 3000. But one thing that we wanted to make sure that they all had a certain homage to you. And can you tell what part of that might be in these in these new dresses? It might have something to do with?
Laura Eastwood
You can see it? You can see I could see it.
Julianne Moore
You mean, my I mean my hair.
Laura Eastwood
And in those great sunglasses or whatever…. I just watched something recently that somebody asked me to see.. The virtual classes? So yeah, I thought that was very cool. And there was definitely a Julianne in the images. It was very obvious.
Julianne Moore
I loved it. I loved it. And honestly, I’m so touched by everyone’s generosity. I mean, this is really, it’s it’s so special to have like, gone down in your basement one day and start pulling things out of dress bags and think what I do and suddenly find yourself in a community of people all working to raise money for The Actors Fund you know, through this gesture. So to me, I’m just I’m blown away by all of you. And by all of this, this enthusiasm. And I’m so excited about this auction. And it feels really good. It feels like you’re able to make it make you know, make a difference.
Mark Bozak
Julianne for a startup company like like Live Rocket, we can’t tell you how honored we were to have you in our studio that just had opened two months before you cam. In there that very cold day we were shooting. But it was a really true honor that, you do this and that you agreed to do it. And it’s come together.
23:46 Julianne Moore
It’s wonderful. Thank you so much for including me, it really it’s been so terrific with this experience. And I just I couldn’t be happier about it. Honestly. Thank you.,
Laura Eastwood
I’m very excited more to the fact that it’s going to continue on we’re going to be doing the challenge with and the next three and the next three. I’m looking to the future here. And I’m very, very, very excited about it.
Julianne Moore
That’s right, we have a lot of dresses.
24:19 Cameron Silver
And this is Cameron again, I will be curious. Which nominees are presenters or attendees will participate in what are the future incarnations of of this program of dresses that are seen on the red carpet, the Oscars are Vanity Fair, Elton John. So I think Julianne will have inspired a lot of your tremendously talented colleagues to recognize the power of fashion for change.
Mark Bozak
And you’ll be able to watch the red carpet shows now and in the future. Julianne on in camera, where you can actually watch the previous and just click on a screen and actually have the dress remade for you as an NFT or as a dress while you’re watching the actual red carpet. So the thing may take on a whole, entirely new meaning.
25:13 Julianne Moore
So it’s exciting. It’s really exciting to think that this week could have launched something like that I’m, I’m, I’m thrilled.
Cameron Silver
Well, my NFT of my red carpet look, tonight will be a pair of sweats and T shirts.
So, I don’t think I’ll raise a lot of money in my house.
But I’m looking forward to watching the Oscars. And I’m looking forward to the success that will bring to The Actors Fund through your generous contribution and vision. Because you are an artist who’s also participating in a new form of art with NFTs. So it’s so cutting edge and exciting. And I still don’t really understand any of it. But, if we raise a lot of money for The Actors Fund, I’m okay. I’m okay playing dumb.
26:00 Julianne Moore
Yeah, that’s right. Is that raising? Yeah, contributing the actor Spanish really? Isn’t that the best part? Right. It’s just it’s wonderful.
Cameron Silver
Yeah. Is there anything else you wanted to ask of Julianne? Or I’d begin to get into hair and makeup for our virtual red carpet. As you watch the Oscars at home.
26:20 Mark Bozak
Cameron let me say thank you and to everybody that know to thank previously. Especially to N*** and Mogul. And certainly to Julianne. You’ve been really generous on this Sunday afternoon to spend time with us on this Twitter Space discussion. And we’re wildly grateful for all you’ve done. And we’ll see in the next week or so here, what comes of the actual auction, which is the next exciting part after all the awards are given out tonight.
26:48 Julianne Moore
Wonderful, thank you so much. Thank you for having me.
Very good. Thank you so much.
26:54 Julianne Moore
Bye
26:56 – ZapTheory
For everyone else listening and thank you, Julianne, I’m really going to continue the conversation about this, in particular, as well as the NFT space in general, fashion in general. We’d love to provide more context and add more color to these particular gowns that were created. Rather the reimagination. So I’d love to start off by bringing to the conversation, Danielle Leslie, who reimagined the first tier, which is the one of one of the dresses with her latest projects Since3000.
And so, Danielle, if you wouldn’t mind just sharing some thoughts around what Since3000 entails. How did you go about reimagining working hand in hand with Isaac the designer to create the magical piece of art that will be auctioned off. So if you could share some thoughts here, we’d appreciate it.
27:49 Danielle Leslie
Yeah, absolutely. Thank you so much for having me. This is my first Twitter Spaces. So it’s really an honor to be here. And the first of many, so thank you so much. We had the opportunity to come in and, you know, play, I think, a small role, you guys all laid a great foundation for us to come in and kind of do what we saw. And so the inspiration for Since3000, is just thinking about kind of my personal journey last year. You know, really being faced with the question of who am I? After coming out of a seven year relationship. And through that journey, I realized the power of integrating the lessons of the past, the awareness of the present and the promise of the future. And so Since3000, is inspired by all of that work and facing that question of who am I. Clap if you can relate. If you’ve been faced with that question, especially post COVID. And so with these, through that journey, I realized I’ve always been fascinated just by identity. So my previous life was in web 2, helping people turn their stories into, you know, teachable frameworks online courses. Now entering web 3, I’m seeing this opportunity to use web 3as a platform to get closer to who we are. And so these designs, I, I found Isaac, who is an amazing designer, who you’ll get a chance to hear more specifically what he created. But when I spoke with him about the designs, I said, can we reimagine them for this place Since3000. And this is a place you can access at any time to connect with your past, present and future self simultaneously. Be in conversation with them, be in proximity with them, and really be the fullest self most self expressed version of you. So if you look at the designs, one of the things I offered to him was, you know, can we reimagine the gowns as oversized gowns, you know, because women today more than ever are taking up more space in the conversation in the world. Julianne Moore is an example of that, you know, she’s had this tremendous career. If you look…
Got her feet, she has all these causes she’s giving a voice to. So I wanted the garments to reflect how we as women are taking up more space. And we also are really driven to combine everything with physical fashion, digital fashion. So this was an opportunity to do that. Yeah, so I think those are those were kind of the initial thoughts we have with these designs.
30:24- ZapTheory
Amazing. Thank you for that. I certainly want to go deeper in a moment, I want to first just give an opportunity for a few others to speak. But I want to circle back to the craftsmanship, or the craft woman ship in creating this magical piece of art.
The next speaker I’d love to bring up is Nicole Buffett, who is not only top 50, Fortune NFT artists, also the granddaughter of Warren Buffett, she reinterpreted, rather and created an abstract interpretation of the pieces. So Nicole, if you wouldn’t mind just here with some thoughts about how you were able to see the dresses and how you as an artist, were able to reinterpret it in your abstract fashion.
Nicole Buffett
Hi, thank you so much.
First, I just I really want to thank Laura, for introducing me to Zap Theory. And this has just been such an amazing adventure. So yeah, so these paintings I selected. I just you know what fascinates me so much about the metaverse is that it’s really a space of generosity and collaboration. So, to me, this is such a futuristic ac. You know, we’re all like really joining together as artists and collaborators and moving into the future. So these paintings are these orbs of space. Where it’s kind of earthy, it’s celestial, there’s color. And it’s really about this like, kind of galactic function. And I love what Julianne was saying about really, it’s about the feeling. And that everything that we create the object, the physical object, whether it’s a digital image, a dress, meta fashion. It’s really about a feeling and having access to that feeling. And I just love that this place is creating access for all of us to feel into new a new world of connection. So I’m just so honored that I can contribute my work to the actress.
32:26 – ZapTheory
Amazing, thank you. I love it. So Danielle since 3000 reimagine dresses will drop on mogul platform, and Nicole buffets abstract interpretation will drop on Drawstring platform. So let’s start with Mogul. If you can just share with us how the auction works. And then we’ll bring up Drawstring after
Earl Flormata
Hey everyone, this is Earl Flormata here from Mogul. I’m the chief marketing officer. Very honored to have been a part of this project and very excited about the opportunity to be able to raise money for the charity.
For the Mogul platform, we’re the ones putting up the the NFTs for the dress themselves. And in regards to for folks who are unfamiliar with NFTs, we’ve got a really good community out here do that help support and help educate people on how to participate in the auction itself. So if you go over to Mogulproductions.com, click on our marketplace, you can actually view the collection for #GownsForGood which is what we ended up calling the the structure here.
And you can actually see when the auction is going to be going to be dropped. You can see that there’s a countdown timer on there. And you can even pop in there and actually have a reminder sent to you for your email. But yeah, I’m really encouraging everybody to come on board, jump into the Mogul. I guess, structure. Jump into our Mogul Discord channel, jump into our Twitter. And let us support you guys and educate you on how to purchase the NFTs and how to be a part of this, and how to make a bid in the auction.
34:01- ZapTheory
Amazing. Thank you.
So thank you Mogul for helping. We provide the tech in all of the structure for the one on ones. And just to add a little more color around how that works. When you purchase the NFT, or rather you bid on it. And the bidding actually begins next Sunday. So we have the next week to kind of just put your information in. You can go either go to GownsForGood.io , and there you’ll be able to get the listing. Or you can go directly to Mogull to submit your information to receive an update for when the bidding begins, which will start next Sunday. The starting price will begin at $20,000. And when you purchase the NFT you not only receive the Since3000 NFT, which is part of the Since3000 collection that Danielle recently spoke about. But you’ll also receive the actual gown itself. And two of the gowns are Givenchy. One of them’s Balenciaga. And so imagine having a gown worn by none other than Julianne Moore. How incredible that is.
So that’s a gift. And of course, you can always potentially resell your NFT down the line if you chose to do so and keep the gown. So that’s an incredible opportunity that we’re excited about.
Then we have the tier two NFT which are, which include a mug. The mug is for soul for sale $100. And the of course, the funding goes to The Actors Fund. And on the mug, you’ll get not only a Live Rocket logo, but more importantly you will receive an image of Nicole Buffett’s abstract interpretation of the dresses. And if you go to GownsForGood.io , you’ll see all of the artwork that was created. And not only do you receive the mug to enjoy their coffee every morning, and be graced by Nicole’s magic. You’ll also receive her NFT. And that will live on the near blockchain on specifically the Drawstring marketplace. I’d love to invite the Drawstring marketplace to the stage to share how that works and how folks who purchase the mug will be able to redeem their NFT.
36:11 Drawstring: Kenny
Awesome. Awesome. Great to be up here. Love to be able to help out for The Actors Fund. This is awesome. So what we bring to the table and kind of the problem that we solve is I’m sure a lot of people just like Julianne was saying they’re not, NFT experts or having to figure out how to get a wallet, all that. So we’ve completely eliminated the barrier of entry and the signup process. So when you actually do purchase the mug, the NFT will come to you in an email. You will literally get a claim link. You click the link. The NFT part of the NFT that you purchase will pop up and it says create a wallet to get it. You essentially put in your email and password and you have a wallet with an NFT that you can now take back to the platform, buy, sell and trade, all that kind of good stuff. So we’ve really tried to make it easy for users and really bring NFTs at scale. We’re really trying to push global adoption of NFTs and also highlight, you know, utility and other things that these NFT’s can give you in real world. So that’s, you know, that’s really the problem, you know, the master problem that we are solving here.
37:19- ZapTheory
Awesome. Thank you, Kenny. Kenny’s the fearless leader, Drawstring marketplace. And what I’m also excited about is that it’s on the NEAR protocol blockchain, which allows it to be essentially almost gasless on the marketplace itself. And so once you purchase the mug for $100, and can easily swipe your card and get a hold of the mug, you receive the NFT and the easy, seamless fashion. So you don’t need to be a crypto guru you. It’s easy step, click the link and you’ll redeem it. And by the way, for perspective, all of Nicole’s pieces start off at least at 025 ETHh, which, if you’re calculating in US dollars, that’s something around $500- $600- $700 depending on the price of Ethereum. And, you know, Nicole has done so much incredible work. She’s known for more specifically her Spirit Coins, which the floor price is around 2 ETH. So to be able to get your hands on a Nicole Buffett NFT is absolutely incredible. And the fact that it’s only $100, is a steal. And so that’s fantastic, as well. Thank you, Kenny at Drawstring
Live Rocket
Our quick question here. Of all the things that you just said which I now understand more than I did six months ago… The one thing that I find really interesting that I’d love for you to just explained from any of the anyone on here that doesn’t understand…
What does gasless mean?
Drawstring: Kenny
Yeah, so GASLESS means that there’s no charge to buy, sell or trade NTFs. Rright now on Ethereum they have something called gas fees, which is pretty much a surcharge on using their network. The NEAR protocol on your blockchain, which is a blockchain that we built on, is really all about scalability and allowing users to buy, sell, even create their own collections. You know, right on our platform you’ll be able to mnt NFTs for free, create your own collections, use the technology cleanly and everything that we’re using for everybody as well. And that’s that’s essentially what you know, it’s not charging to use.
Sure, yeah. I mean, check out the you guys if you would. Check out the Drawstring platform or we’re launching our marketplace live next week. And you’ll be able to mint your first NFT for free.
Laura Eastwood
Now that’s just amazing. I think that’s fabulous. Thank you.
– ZapTheory
And by the way, Follow Drawstring. They have a number of exciting drops. This is one of many exciting celebrities and personalities that will be dropping on the platform in similarity with Mogul. Mogul is known for being a NFT marketplace for film in particular, but also a number of celebrities in general.
There’s another drop Moguls we’re collaborating with on. With Jim Jones. Which will take place at NFT LA. So if any of the folks here are going to be in LA and NFTLA, not only are we going to be there , you’ll be able to see Jim Jones perform.
More specifically, you’ll see the dresses on display at our booth. So if you’re at NFTLA, make sure to stop by the ZapTheory booth. And check out the physical dresses itself. Danielle will be at NFTLA. So will Laura, Nicole Buffett. You’ll be able to meet Nicole in person. Everyone who everyone who’s speaking here, will be present. So for sure, stop by.
We love to invite a few other prominent personalities to speak.
So we have Andrew, RMeta Labs, who assists with this marketing campaign. So we’d love to hear your thoughts, Andrew. And I know you have a few other folks on the call. We’d love to hear some thoughts on just overall what this project in particular. But the crypto space fashion and FTEs in how does the world look from your lens?
RMeta Labs
Yeah, thank you very much, Noel. And this is Andrew Rosen, the CEO of RMeta Labs. And I’m happy to be up here on Oscar Sunday. And I appreciate being included in this revolutionary drop for a great cause The Actors Fund But also importantly, as the first NFT specific commercial going to be aired on TV. So I think we’re all making history here. And we know how important in first is in the NFT space. So I think there’s a congratulations in order for everybody.
But what RMeta Labs is is we’re a web 3 integration and media production organization. So we really like to focus on real world utility. And what I mean by utility is, such as this drop, where it’s for charity, and it comes with a real world asset. And it’s not just a NFT drop, that builds out unrealistic roadmap and builds up the utility afterwards. It’s a copycat industry. So staking or farming or building out these video games after successful drop is what the industry is sort of focusing on as utility.
But I think this Julianne Moore dropped really exemplifies how real world utility, and how this NFT technology can interact with sort of a human interface, and affect real world behavior. And I’ll give you a couple of examples that we’re working on in this space. Sort of mirrors what’s happening with this drop. So this year, Pride NYC is actually be co funded by the people. The largest LGBTQ community, called Vix Trillions is our NFT drop. And no longer will it just be large organizations, as the presenting sponsor or representing that community. It will actually be the people buying the NFTs who will be invited onto the floats. If you’re a 14 or 15 year old kid in school and you’re being bullied and you have this NFT you can come into the discord you can come into the community can speak to celebrities are thought leaders in the industry. And they can talk to you about sort of where the future lies when you’re just in high school and you’ll get through this. Other projects we’re working on sort of where utility matters a lot is PIA, so players inc. authentication. Historically, with sports memorabilia, you would get a card as a certificate of authenticity. Now with PIA which is dropping in three months, you’ll actually see the celebrity or the athlete, signing with a piece of memorabilia. airdropped for free as a NFT for you. So that’s what I mean by real world utility affecting behavior versus building in utility afterwards.
If I digress back to the fashion industry, I think it’s inevitable that fashion, and wearables are the future. You can look at some of the largest companies like K** just made an announcement with invisible friends. Talking to the metaverse and what that looks like. People obviously for the same reason they wear high end fashion in the real world. They’re gonna want that representation in the metaverse and a drop like V***Miami’s a great example where my **** all came together to put wearables are one of the most famous NFT PFP drops, the V*** collective. I hope I gave a little bit of insight and sort of where I believe NFP space is going if anyone has any questions. Are you happy to address them?
– ZapTheory
Yeah, thank you. I know RMeta Labs is at the forefront of a lot of projects in NFT . So we’re honored to have your support and for this drop, in particular in many to come. I love to if we can bring certainly want to invite more conversation around that before doing so. I want to circle back to Since3000 So Danielle, if you wouldn’t mind introducing the incredible artists who you collaborated on. To design these dresses, Isaac.
45:00 Daniel Leslie
Yeah, absolutely. So we were looking for the perfect set of eyes for this project. And I’d like to bring on Isaac Udogwu. He had an amazing portfolio. And I’ll have him you know, speak to how you’ll when you see the NFTs if you’ve seen them, you’ll see the the fabric and how he really makes them sing. So I’d love to bring you on Isaac to just explain your vision and your creations.
45:26 Isaac Udogwu
Hello, everyone. How’s everybody doing on this fine Sunday. Let me introduce myself. I am Isaac Udogwu. I’m a digital artist and martial artists brought on to redesign these three dresses. And I have to say it was a very dope experience. Sorry if there’s noise in the background, driving at the moment. But I’m gonna start with how I did the process. And my vision was for this project, Danielle came to me with the idea. And it was synchronized. And we we both saw the vision.
Futurism and ideas of the futures is my type of… is one of my favorite genres in my favorite areas to explore. So it was almost second nature to me to develop these dresses the way I did. I love textures and fabrics. And seeing how well these dresses were put together. I was like, wow, I just have to be able to I have to do this. Yeah, I can speak a little bit more about the process. But I’ll leave it open for everybody to ask questions or anything like,
Laura Eastwood
Thank you so much for being part of this. I just have to say I’m getting goosebumps. Thank you so much, everybody on this call for being a part of this. It’s just it’s just such a wonderful thing that we’ve pulled this all together. And you’re also talented. And I for one am very, very grateful for all of you.
46:53 Live Rocket
Thank you. That’s great. Just hearing him describe it. It’s like a pitch when I used to run the Home Shopping Network of designing the dresses. But has there ever been something where a real dress has been reimagined as an NFT and then the NFT is actually reversed back into an actual gown?
47:13 Laura Eastwood
Danielle yells onto that. Interesting.
ZapTheory
Are we jumping the gun here? Are they revealing?
47:22 Daniel Leslie
I mean, yes. That that is definitely coming. So that’s um why this these three gowns were a great start to our collection. And it was interesting, because you’re right. In this case, we took real life gowns, reimagine them for digital, and for the metaverse and in the summer, we’ll actually be launching a collection that is designed for web 3 first. So they will be web 3 natively, digital designed with digital in mind.
And then those handful of those will be turned into one of one’s real life garments that we will auction off for, for our collectors. And I think what I love about doing it in this order is and we’re working with a fashion designer who already has a line. But she talks about how just the limitations of when you’re creating something and you’re designing it for the 3d physical world. You have limits, whether it’s gravity, you know, all the different elements, functionality. And so what I love about this approach is our artists will have no limits when they are imagining what these garments can look like in 5D you know, where there is no gravity, it’s just space, there is no time. And it’s all about the fullest expression of you. So it’ll be so fun to see that process and then see those translated into designs that we can we’re rock in the real world.
ZapTheory
I love it. And you will find it on the Home Shopping Network. You might find it definitely on Live Rocket. I love it. Thank you Live Rocket. There we go.
We also have on as the speaker I think she might have left. Andrew if you bring on Larsa. I know Larsa is also done some incredible work on… she was on a moment ago and I want to hear from her when we get a moment.
So to recap on where we are. If you bid and it starts at $20,000 for the one on one NFT that’s designed by Since3000, which is a collection is dropping in June. These are the first three of the collection and is created and launched by Daniel Leslie and the artwork itself was created by Isaac. Those dresses come with the physical, real world NFT gaps are real world gown worn by Julianne Moore. And two of them are Givenchi, one is Balenciaga if I’m not mistaken. And that will take place on the Mogul platform where you’ll it’s on the Ethereum blockchain. And then there are the tier two. And that’s the more affordable option. And that’s only 100 bucks. You can receive a physical mug, where you’ll have a Nicole Buffett’s abstract interpretation of the dresses displayed on the mug. You will also receive her NFT. And that takes place on and you’ll receive it on Drawstring platform, and that’s on the Near blockchain.
So while that’s happening, I love to have invite Nicole. I know, you’ve done a number of projects. And this is one of which you’re doing for charity. And so part of this conversation is web three philanthropy. So I’d love to just hear you know, some of the other projects we’re up to, in the space spirit days we call Spirit rounds, which is a nod to your Spirit coins. So if you don’t mind just sharing some thoughts around and Spirit coins and all of your web 3 philanthropic endeavors.
Nicole Buffett
Sure. Thank you so much. Yeah, just coming into the space very early on I, I realized that the just the ability and the abundance of this space. I love how, I guess for my family being so involved in philanthropy, I like really expanding the understanding of what it means to be a philanthropist and how, you know, we all can be and we all are philanthropists in nature by just being generous, even being a creator in and of itself is such a gift that we give our artwork and our vision to the world. So when I first got into this space, I created my Genesis collection, which is our, which are my Spirit coins. That’s my avatar, you see. And so I guess one of the first major philanthropic endeavors I did with my work was working with Open Earth foundation, I created a NFT. That was the first hologram of my painting of some dolphins that then turned into a NFT, which then protected the dolphins off the Cocos Islands. And we raised quite a bit of money. And I collaborated with a lot of other artists in the space, including ****, and just some amazing other artists. And we worked on that for about a year. And I just love how you know it all it really is about bringing in the human real life connection into the impact. And so it’s really opening up that scope. Another amazing collaboration I’ve been involved with, and working with my Spirit coin collection is the Blankets of Hope campaign, which is amazing, which basically teaches empathy in the classrooms. And then has children delivering blankets to homeless people in the city of New York, and connecting in real life, the feeling of empathy and connection and caring with an actual physical object. So it’s, I really love how the space is weaving those worlds of like Julianne was talking about, a feeling is very real. And it’s very much a valuable thing just as much as any object we possess. And when we start kind of making that connection, the sacred object. Art being a sacred object. And if NFT’s being a sacred object, I think we’re just opening up who we are as human beings, you we talk about utility, and it’s really about the utility of who we are, and, you know, transforming our identity. We are all artists. And that’s what I love about this. And that’s why the pieces that you see, my paintings are really about a deep space of understanding who we are.
53:49 Drawstring
The NFTs are really a technology and an outlet for artists like Nicole to, you know, bring their art to, at scale to you know, to the masses to people and really get another revenue stream for their causes and you know, for themselves as well. So the technology is just so incredible all around. And yeah, I just love it. I love everything. So Nicole for sure.
54:27 ZapTheory
The one piece Nicole reference, which was collected, we end up creating a hologram NFT that was displayed on the portal hologram,, and that went up for auction for the Open Earth foundation and none other than Snoop Dogg’s collected the piece so that was incredible. So collecting one of the Nicole Buffett’s entities are among many incredible collectors, including Snoop Dogg himself. So that’s exciting. Andrew if you don’t mind just introducing Larsa and getting her thoughts on NFTs and fashion.
Andrew
Yeah, of course. So we’ve got Larsa Pippen here, who’s a fashionista in her own right. And the star of Real Housewives of Miami, she has a jewelry line at Saks, and a whole bunch of other really cool fashion related products. We’re coming out with a really interesting NFT. And she spent a lot of time really curating the fashion on the *** Squirrel collection and in the video game as well. So I’ll let Larsa speak a little bit about fashion and NFTs and, and her thoughts around that.
Larsa Pippen
Hi, guys. I will say having these conversations on a Sunday feels really good. You know, I think anytime you get a bunch of people that want to collaborate, and bring, you know, their, you know, their backgrounds together for a good cause. I just love that. And I feel like it’s very empowering for all of us, because we all can help we can all do our part and giving back. When Andrew reached out to me and said, Hey, do you want to, you know, help promote Julianne Moore’s, you know, NFT and her charity, and I was like, Yeah, send me the information. But being on this call, I just feel like, it’s, it’s pretty amazing that, you know, we all have, you know, can make time and do whatever we can to help such an amazing cause. And I feel like, I mean, what’s cooler than fashion, charity, and NFTs? I mean, this is like, where we are today. This is where we’re going to be shopping. And I just feel like it is it’s super cool. And the gowns like, just the thing she was saying about you know, they’re like works of art, you know, these gowns, the artist spends hours and hours designing these dresses. And to be able to purchase something like that. And it’s just like such it’s great content for people like, you know, I collect art. I love even like buying tables and having like, content about “oh, I bought this table here.” “I bought this table in Paris” and the story behind it. So I do feel like that. I mean, it’s just amazing. I love this. It’s really cool. And I’m super excited about NFT Andrew, I think that’s gonna be amazing. We spent so much time on the art because I wanted it to be kind of a reflection about like, what I’m into as far as fashion. So it was like sporty but cool. Edgy.
Andrew
And I think I think Larsa I think we should leak some of the alpha on that art this week, especially the clothing specific ones, and no Larsa’s very, very passionate about giving back as well. And we have some announcements about a portion of the NFT drop, that’s going back to a favorite charity. So we can’t wait just to share that with everybody.
Larsa Pippen
Yeah, I love that you guys, I’ve always kind of helped charities that have been focused somehow in fashion, like, in Miami, I’ve always worked with Style Saves. And it basically helps women get back on their feet and helps them be able to afford suits for their interviews, you know, you know, dress for the part for the interview and help little girls get dresses for, you know, homecoming, or prom and stuff like that. And then recently, I raised money for a foundation called No More Tears. And that helped individuals that dealt with like, you know, sex trafficking, you know, abuse at home and stuff like that. And we were able to get a lot of money in a two hour dinner that I hosted. So I do feel like it’s, it’s amazing to be able to give back and make time and especially when it’s fun, and you’re doing it because you know you you love it. And I feel like all of us have passion, you know, a passion for giving back. And I’m excited about our NFT also, Andrew
But the charity aspect to me is like, I’m very passionate about that. Because I do feel like, you know, I want my kids to be able to give back. And it’s just very important to live a life of purpose. And that’s what we’re all supposed to be doing. So when you can integrate fashion, you know, NFTs charity, it’s like a win win for everyone. So I love that ecosystem.
59:13 Andrew
trumping up to Leaking alpha, can you explain that one as well. So we think alpha means giving out some secrets about a specific NFT drop, or the art or what aspect of it is for charity. So I’ll give you a little alpha on this. For instance, we have one of the top artificial intelligence scientists in LA working on a hangry squirrels game. So there’ll be a mobile game attributed to the NFT. And it’ll be very, very well connected where when you buy the specific NFT and you play the game, you can have different types of awards in there. So that’s a little Alpha I’m going to release and then the larger alpha will probably be in the next week or two, but the drop I can officially say is called Hangry. Squirrels and And Larsa’s entire friend group and community is going to be involved with it as well. And I’m sure no well and ZapTeory will have an opportunity to contribute with it.
1:00:10 ZapTheory
Absolutely, we’re excited. Larsa’is contributing, not just on her drop in particular, but sharing, you know, with her social following the project here. So the connection is charity in general and appreciate you Larson helping to promote and get the word out on this Julianne Moore drop and how it connects in unions and not just anyone in general, it’s you in particular, who you have your hand on the pulse finger on the pulse when it comes to the intersection of fashion and NFTs. And I know you have a jewelry line as Saks, who knows, maybe we might have a window a special line down the line on Live Rocket, perhaps. So we have this opportunity where at the seaport in downloads, or during NFT NYC, we’ll have some satellite events. So we’re all invite folks for in person IRL experiences at the sea port. So Live Rocket has two spaces are really large at the sea port. One is 6000 square feet other than 17,000 square feet. So we’ll be able to see some exciting events in person hanging out talking crypto, learning about a number of these projects, including *** Since3000, Nicole Buffett, everything Andrew and Rmeta Labs is up to and of course, all of Larsa Pippin’s visionary creations.
Andrew
Yeah, there’s nothing better than having sort of Larsa Saks. jewelry line as not only physicals in the real world. But wearables both on NFTs and in the metaverse. And who knows you might see in Sandbox or decentraland. This year, you might see some of those wearables. Much like you saw what happened. We’d like to do an arm that allows families so within the Vogu Miami drop. I don’t know if everyone saw the decentraland fashion how, or they had the Vogu heads. So we’d like to integrate everybody. So I think you might be seeing some some Larsa Pippen jewelry in the metaverse in the not too distant future.
Larsa Pippen
I mean, how easy is it to shop these days?
Never gonna leave my house again. You know, it’s just I don’t know if \… Seriously, I feel like it’s, it’s the way to shop these days, even shopping. Yeah, I love that aspect of it.
You guys know, and I love the community of people that are on here. I just was really excited to be a part of this. And like I said, it was I think we should start doing this every Sunday, guys. I feel like I need this for my soul.
1:02:34 Zap Theory
Absolutely. And thank you for sharing. And so I just folks will soon need to not only get their hands on Snce3000 NFT, which will then be turned into a real world gown or rather all clothing you can wear. And eventually I imagine it’ll be in the metaverse, so there’ll be the a triplet where you get the NFT for the digital art, you’ll receive the physical piece you can wear in real life. And then you’ll have the triplet that you can wear and in the metaverse and then accompany that with one of Larsa’s wearable jewelry line. So that that’s exciting to see.
Andrew
Just want to add one last thing, obviously, Rmeta labs, you don’t usually do this for such a large audience. But everyone here has been amazing. And it’s such it’s just such a good cause we do a lot of work with these groups in the future. So if anybody here wants a whitelist for one of RMeta Lab future projects, they can sign up at RMetalabs.ai. And we’ll make sure their choice of which project if they want it to work, we’ll give them a whitelist.
1:03:39
Awesome.
1:03:41
That’s exciting. Thank you.
1:03:44 Andrew
And anyone who doesn’t know what a whitelist is, because I know there might be some questions about that in this group. And I can access its access to a NFT drop a for anybody else to guaranteed get it in usually at a cheaper price. Oh, good. That’s good.
1:04:07
If you use Polygon network, there’ll be no gas at all. So more near or Near
Drawstring
And I just just to jump off of what you were saying to as far as utility. I mean, NFT is a technology, right? It’s really a key to things in the metaverse if I own this entity, it gives me access to x, y and z is we access to music, it gives me access to gated content and gated webpage, right. It allows you to access things in the metaverse and that’s something that I think that you know, this is really where this technology is going and it goes far from our projects. And you know,Definitely spot on with the utility aspect and that’s something that we’re pushing for to add scale obviously. So everybody on this call has been absolutely brilliant in everything they’ve been saying. So love to be a part of it.
ZapTheory
Absolutely. And I think was also pretty cool is that not only do we have this drop with Julianne Moore’s gowns being reimagined in the year 3000, and then another tier where it’s being interpreted in an abstract way/ What we should point out is that the to both Nicole Buffett and Danielle Leslie, the two visionaries who worked on this piece are women and reimagining a real world gown, and donated by Julianne Moore, another woman. So the idea of women just leading the charge in the celebrity world is fascinating. I know Danielle, she’s she, if we look at her avatar, we can see that she’s in her collection, check out a very exciting collection includes a number of different projects, one of which is World of Women . And so I can see the flavor kind of embedded and imbued within this 3000 collection. And maybe you can speak to that. And let’s point out that part of this piece of this items in collection.
1:06:00 Danielle Leslie
Yeah, absolutely. Um, so it’s, um, and what I’ll say is, Nicole, when I learned that you were also going to be designing for this. I was like, Oh, my goodness, because I actually own one of your Metamorpho pieces. The integrating.
Nicole Buffett
Yeah, wow. You have such an exciting, small collection of animated Spirit coins that I just love. And that thank you so much. I’m so honored to contribute to this.
Danielle Leslie
Yeah, I just read what it was about, I resonated with with it a lot. And I think and as I said, my word for this year was integration. So I’m like, please be one called integrating in there. There. It was, it was for me. Yeah. But yeah, I guess it has been really exciting, frankly, coming into this space. I was just speaking with friends yesterday about how there is a narrative out there that says it’s too late to get into NFTs you know, it’s too late. I think there was a New York Times article that’s like the the late comers guide to crypto, that’s been making circles. And I just love how. I just love how what I’ve seen is a lot of women led women founded projects. And I think what I’ve seen, starting in web two, tech and now into , web 3, is us as women. I mean, if you think about us, traditionally, we are the storytellers in the family, you know. It’s we are the child bears, you know, sharing our lessons, passing them to the next generation, historically, are like the storytellers of the family. And so I think that, what I see the opportunity for the NFT space for web 3, is for women to just translate our storytelling abilities, and our lessons, our vision or identity into a new medium. So I’ve just been so excited about getting involved in other women’s projects, including Nicole’s, you know, becoming a collector of her peice. And yeah, and I encourage everyone here to definitely, like dive in. And if you haven’t yet, and see what’s out there for you and see what you resonate with. And I’ll just finish it with, you know, I know that it’s, it was important for me, my very first piece that I got excited about was the World of Woman peace, because I saw something that I was represented in. And so I hope that as we collect as we create this Since3000 collection and launch it this summer, you know that we can do the same and welcome a lot more people in the space and have them see themselves represented.
1:08:35 ZapTHeory
Well, thank you for that. And your storytelling makes the idea of collecting a piece even more exciting. And not only do you get the physical one of one with the worn by Julianne Moore, you get to be part of this Since 3000. Collection, which is one of the 3000. And these pieces are the one on ones and I know it’s a generative art piece. And so when we think about rarity, for folks who are, you know, deep in the crypto space, and we look at the idea of how rare is one of those pieces, so maybe we could speak about that. I think for folks who are deep in that’s… it’s a language we all understand. But anyone who’s just joining the crypto space in we’re using terms like rarity and generative art. What does that even mean?
1:09:19 Danielle Leslie
Yeah, sure. So yeah. So generative art is you have a set of features. So World of Women is probably one of the most popular projects right now that demonstrates this. But you have a set of features, whether it’s hair, background jewelry, accessory, and you have a set number of features. So you might have curly hair, big hair, etc, etc. And the original designer will design each of these individual features. And then it’s put into a program that runs and it will produce a random combination of all the different features, and it will produce one of ones that each piece has all the features, just in different combinations of them. So what I love about generative art, is that it goes back to that point that you know, as different as we are, we are all made of the same matter. So, all the pieces, you know, came from the common vision share a lot of the same features and a lot of the same spirit. And then, one thing I’ll also touch on is just the profile photo, the PFP collections. What’s really special about these is, you have avatars in these collections, that a lot of times you identify with and you end up being drawn to a piece I remember shopping for my first, you know, World of Women piece and looking for the woman who looked like me, and it’s my profile photo right now. And that excitement of finding someone who looks like you. And then being able to change your profile photo, because you’re like, This is me, you know, as my highest self for most Express self. So here’s all of that, to me is very exciting. And we’re really excited, excited to bring that excitement with our collection as well.
1:11:19 ZapTheory
Well, thank you for the knowledge and breaking down, generative apart and by the way, it turns out that Roseville conservation is actually listening in on the cause of R***is the organization that had purchased the Nicole Buffet piece. And it was collected by Danielle Leslie. So you purchasing that piece was actually a contribution to R***. So I thought wow.
I love to open up for two Oh, for anyone else who wants to share thoughts on the crypto space in general NFTs fashion. And then let’s wrap up the conversation if there’s anyone in the audience who wants to share some thoughts, and we’ll have to open up the floor for questions.
1:12:11
Awesome. So I’ll make one final plug for anyone who just joined. And as we wrap up, make sure to share with friends this incredible opportunity where you can purchase a one on one NFT Since3000 NFC that’s reimagination of the Julianne Moore gown that was worn on the red carpet. And that’ll live and be auctioned off on the Mogul Productions platform. So you can sign up to receive that notification. It begins on Wednesday, I’m sorry, next Sunday at 3pm. So you want to be one of the first to make a bed and share with your friends to do so as well. And that starts at $20,000. If that’s not in your price range, and you will still love to get your hands and support not only to act as fun, but also will love to get your hands on an NFT by Nicole Buffett. While you can do so for $100 You’ll be able to purchase a physical mug shipped to you and created by Live Rocket Studios, which is in the seaport or Live Rocket As Mark would say, and on the mug, you’ll see Nicole Buffett’s artwork displayed, and you’ll also receive her NFT on the drawstring marketplace on the near blockchain. So we’re all excited for these incredible opportunities. I have one other
1:14:13
Amazing, thank you. And so we’re all excited to continue to promote this incredible opportunity, the proceeds will benefit the Actors Fund, which supports everyone in entertainment. So thank you all again, for making this possible, beginning with Laura Eastwood, who sat down with Cameron. And together they thought how can they reimagine and created an opportunity to raise more funds for the Actors Fund. And through that will put us in touch with Live Rocket studios. And that’s where it all began. And all of these various parties came together to meet this happen. So thank you all for joining this conversation on the Sunday afternoon and excited for this auction excited for what this project will entail and many more to come. No. We have to
1:15:00
One last question. Who’s your pick for tonight? That’s
1:15:04
my pick for tonight. Yes, of course Julianne Moore. No, no, she’s not in a movie that’s nominated for Best Picture. I mean, this is a real actual movie not Academy Award. This is like the regular Academy watch. Have you seen any of the movies? I need to phone a friend him or
1:15:21
something by tripped on my answer.
1:15:25
Danielle?
1:15:28
I was gonna say Yacht Club or world of woman. Yes. There we go.
1:15:34
I like driving my car, the Japanese movie the best. So thank you, everyone very much. This has really been fascinating.
1:15:42
Great, guys. Thanks so much for having us. Thank you. Thank you, everybody, everyone.
Live Rocket Studios presents “Fine Silver”, a TV/ interview series dedicated to actresses and iconic dresses they wore at various events.
During the Academy Awards on Sunday, March 27th, Fine Silver will air its interview with actress Julianne Moore. The prolific actress will share stories of dresses designed specifically for her.
#GownsForGood
A sparkly emerald green Givenchy dress was worn by Julliane Moore, when she attended the 2015 Screen Actors Guild awards.
A pink silk cloque Balenciaga gown was worn by the actress, when she attended the Paris premiere of “A Single Man” in 2010.
A heavily sequined Givenchy Couture gown was worn by the actress at the premiere of “Cafe Society”, during the opening gala of the 69th annual Cannes Film in 2016.
#GownsForGood
These 3 dresses are being auctioned to benefit The Actors Fund. Moore will share how The Actors Fund provides humanitarian safety nets for performing arts and entertainment professionals; including emergency financial assistance, affordable housing, health care and insurance counseling, senior care, secondary career development and more.
Hollywood’s integration of blockchain is challenging the ways the entertainment community interacts with audiences. The dresses are being auctioned through non-fungible tokens, or NFTs.
The highest bidder of each 1/1 Julianne Moore Genesis Collection NFT receives the NFT along with the corresponding couture gown.
Givenchy SAG Awards Red Carpet 2015
Balenciaga A Single Man Paris Premiere 2010
Givenchy Cannes Red Carpet 2016
Auction bids will be made in $ETH. Starting bid price will be $20,000 USD.
Since 3000 collaborated with Live Rocket Studios and 3D Artist Isaac Udogwu to turn Julianne Moore’s red carpet couture gowns into NFTs. Mogul Productions, a film, music and entertainment NFT marketplace will auction the NFTs.
ZapTheory & Live Rocket Studios are airing 30 & 90 second commercials from the interview, to promote the upcoming digital auction of the dresses, and the NFTs which the ownership of each dress will transfer through.
The auction will start on the 27th of May at 8pm EDT
The auction is conducted only with STARS tokens
Starting price is 100,000 STARS tokens
If your bid is beaten or unsuccessful you will receive the bid amount back to the wallet it was sent from, minus the gas fee
The NFT
Rob Prior’s Wolf of Wall Street NFT is titled “Reign of Money…. what the f$ck”. The NFT is an ERC1155 token built on the Ethereum blockchain. The token can be viewed on OpenSea here.
Paintings are difficult to make into NFTs. An artist can digitize a painting, but it’s nearly impossible to prove that the NFT will be the only instance of that painting. There’s always the question – “but what about the original?”
For the first time in history, Rob Prior and Mogul Productions will be converting a one-of-a-kind painting into a provably verifiable NFT, where it will only live as an ERC1155 token.
Inside the metadata of the token, the purchaser will be able to access the following items:
1. A full rendering of the painting
2. A video of Rob painting the original painting
3. The animated version of the painting
So, the purchaser will be able to see the creation of the painting within the token itself! Plus, all viewers at the Proof of Origin event will see Rob burn the original painting live on camera.
The Basics
Mogul is excited to be holding an auction for an NFT based on an original painting depicting the Wolf of Wall Street. Produced by the talented artist Rob Prior (of Marvel & DC Comics), the entire process will be livestreamed on your Mogul Dashboard after logging in. If you are unable to access Mogul for whatever reason, you can watch the full livestream on YouTube here: https://youtu.be/C-4Efre015Y.
Once the painting has been completed and the work memorialized in NFT format, the original work will be burned to ensure the NFT is the only remaining version of this piece!
The auction will take place on the Mogul Productions Dashboard shortly after the Rob Prior Proof of Origin event concludes (5pm EDT – 8pm EDT). You will need to be logged into your account, and you will need a MetaMask wallet containing enough STARS to cover your bid, and enough ETH to cover the required gas fees.
You can purchase the STARS token on our website here. Or alternatively you can go ahead and use a service like Uniswap. You will likely get a better price with the second option, as STARS are sold at a fixed price on Mogul. Here’s a guide on Uniswap and how to use it.
Please be aware that due to the length of time it can take for transactions to be processed on the ETH network, any bids submitted shortly before the cutoff time may not be received in time. In this case, your funds will be returned to you minus the gas fee. To avoid this, we’d recommend you increase the gas fee to the highest level you’re comfortable with (10-20% above the current gas price potentially) as this will dramatically reduce the amount of time it takes for your bid to process.
Schedule / Process
Before the Auction, you will be able to watch the livestreamed Proof of Origin event (5pm – 8pm EDT) on your Mogul dashboard (you can also watch it here: https://youtu.be/C-4Efre015Y). Below the video player you’ll find the auction section. This will display the starting price we have set.
Once the livestream has ended, the auction will begin and run for 24 hours. As you can see in the screenshot below, you will be able to see the current bid, whether or not you are the highest bidder, and your current STARS balance.
If you decide to place a bid, a window will open where you can enter the amount you would like to bid. This must be greater than the current highest bid. The page will refresh when a new bid is entered, so you won’t need to constantly refresh the page.
Once you’ve submitted your bid, MetaMask will open for a two stage process. First, you will be asked to approve the transaction, this will incur a small gas fee.
Once that has processed, you will be asked to submit the bid itself, which again will incur a one-off gas fee. You may want to opt for a higher gas fee if it is close to the auction’s end and you’re trying to squeeze in a last minute bid.
Once the auction is over and the final bid has been accepted, the winner will be automatically announced on the Mogul Dashboard.
More Information
You can find information about how you can view and interact with your Mogul NFTs here.
